The Glossy Beauty and Wellness Awards recognize companies that are transforming the beauty and wellness spaces through campaigns, initiatives, products and practices. This year’s winners reflect the evolving landscape of beauty, where accessible luxury and clean formulations are reshaping expectations for quality and price.
Brands are leaning into personalized, tech-driven tools that help consumers navigate an increasingly complex market while strengthening community ties through online engagement and in-person experiences. This year’s winners stood out for collaborations, which extended cultural relevance and broadened their reach.
Together, these trends highlight how the industry is redefining innovation and influence.
For example, CeraVe marked its 20th year with a mix of product innovation and cultural visibility that reinforced its status as a leader in accessible skin care, while earning it Skin-Care Brand of the Year, a new category in 2025.
The brand expanded into scalp care and introduced a slate of new formulas. CeraVe also met consumers through pop-ups, creator trips and a robust social presence. Its “20 Years of CeraVe Tour” drew large crowds, and its Super Bowl campaign generated billions of impressions. With strong engagement across platforms and continued category expansion, CeraVe broadened its global reach and deepened trust among consumers.
In just three years, Rhode has become one of beauty’s most influential breakout brands, culminating in a landmark 2025 that reshaped the industry — and securing the brand the award for Beauty Brand of the Year.
The Hailey Bieber-founded label became the fastest beauty brand ever to be acquired for $1 billion and entered retail with the biggest launch in Sephora North America history, selling three products per second during its opening weekend. Alongside record sales and global expansion, Rhode continued to fuel cultural momentum through viral launches, immersive pop-ups and creator-driven buzz, proving that a tightly curated, community-powered brand can redefine what modern beauty success looks like.
Rhode co-founder, president and Chief Brand Officer Laura Ratner was also recognized this year as Beauty Marketer of the Year. She has been central to the brand’s rapid rise, steering its commercial strategy, creative direction and cultural impact since launch.
Her leadership helped drive two defining milestones: a $1 billion acquisition by e.l.f. Beauty and the biggest beauty brand debut in Sephora North America history. Ratner’s approach fused content, community and commerce, producing viral launches, record sales and global expansion. From a high-profile Times Square curtain drop in New York City to an immersive Mallorca takeover, she built moments that strengthened Rhode’s identity and cemented its position as one of the most influential beauty brands of its generation.
Finally, Starface’s first fashion collaboration with Heaven by Marc Jacobs turned a skin care staple into a statement accessory and earned the brand the award for Best Brand Collaboration.
The limited-edition Hydro-Stars, designed by tattoo artists and promoted through stark passport-style portraits of talent including Grimes and Lil Uzi, pushed pimple patches further into the world of self-expression. The collection sold out in under a day, drew a surge of first-time customers and quickly appeared on resale sites at steep markups. By merging nostalgia, streetwear and the visual language of tattoos, the collaboration underscored Starface’s growing role as both a skin care brand and a cultural accessory.
Explore all the 2025 Glossy Beauty and Wellness Award winners below.
Beauty Brand of the Year
rhode
Beauty CEO of the Year – NEW
Tarang Amin, e.l.f. Beauty
Beauty Founder of the Year
Charlotte Palermino & Joyce de Lemos, Dieux
Beauty Marketer of the Year
Lauren Ratner, rhode
Beauty Product of the Year – NEW
Dr. Idriss’ Barrier Baste Lip Basting Duo
Best Beauty Event
Best Beauty Event x FINE’RY-VERSE LA: Scent Experience
Best Brand Collaboration
Starface x Heaven by Marc Jacobs
Best Brand or Sub-Brand Launch Campaign
Vaseline Glazed & Glisten Gel Oil Launch Campaign
Best Breakthrough Beauty Startup
LUUM Precision Lash’s AI-Powered Innovation
Best Breakthrough Wellness Startup
Aramore – The #1 NAD+ Boosting Skincare System
Best Category Launch
Sweet July Skin: Lip Treatment Launch
Best Custom Beauty Brand
Lip Lab Color Customization
Best E-Commerce Experience
1r Agency x VIOLET GREY – Relaunch of VIOLETGREY.com
Best Multi-Platform Campaign
Dove Sports reIllustrated
Best Product Launch Campaign
TheraFace Depuffing Wand Indigo Lunch by Therabody
Best Sustainability Initiative
Rahua Surpasses 1 Million Acres of Rainforest Preservation
Best TikTok Shop Activation
SAYN – Carroten TikTok Shop Multi-Platform Activation
Best Use of Emerging Technology
RoC Skincare & Revieve — Unlocking Skin’s True Age with AI
Best Use of Technology
OPI GELevate™
Best Use of TikTok
Rael
Best Wellness Category Launch – NEW
Arrae – Launch of Tone Creatine Body Composition Gummies
Clean Beauty Brand of the Year
Nocturnal Skincare: Elevating Clean Into Luxury
Fragrance Brand of the Year
Fine’ry’s Bold New Era
Hair-Care Brand of the Year
Arey – Clinically Proven Grey Hair Innovation
Inclusive Brand of the Year
PATTERN Beauty
Lip Brand of the Year
Poppy & Pout
Makeup Brand of the Year
MAKE UP FOR EVER
Men’s Beauty Brand of the Year
Fine’ry
Most Engaged Brand Community
DIBS Beauty Drives Retail with Real-World Connection
Short Form Beauty Video of the Year
Martha Stewart for MAC Cosmetics: I Only Wear MAC Campaign
Skin-Care Brand of the Year
CeraVe
Supplement Brand of the Year – NEW
O Positiv Health
Wellness Brand of the Year
Therabody
Wellness CEO of the Year – NEW
Alexandra Fine, Dame
Wellness Community of the Year – NEW
Beekman 1802 – The Kindness Krew
Wellness Founder of the Year – NEW
Cindy Eckert, Sprout Pharmaceuticals
Wellness Innovation of the Year – NEW
Teal Health
Wellness Marketer of the Year – NEW
Intern to Integral: Glowbar Marketer Leads National Growth
Wellness Product of the Year – NEW
Anya – The Modern Postpartum Recovery Solution
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