Go Shopping with Me — Inside the new consumer journey
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Leading with the Brand: Using Brand Experiences to Engage a Community
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Interview | 0:23:16 -
05/26/2021
Speakers
Sen Sugano
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Chief Brand Officer, Goat
Leading with the brand is always a winning strategy. In this session, chief brand officer Sen Sugano will discuss how GOAT strategically leans into branding and marketing opportunities at every opportunity, from customers’ everyday shopping experiences to big spending holidays like Black Friday. It’s using customer interactions with authenticators, marketing products and technologies like AR try-on to educate, engage and excite its audience. Sugano will talk through the strategy.
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