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7 tactics beauty brands are leveraging on Amazon

By Blue Wheel Media

May 27, 2021

When it comes to Amazon, many beauty brands have reservations about selling on the Marketplace or the platform’s regular retail side. However, if a brand is not on Amazon, its competitors will claim market share. To compete, brands must have a strong omnichannel strategy that prioritizes Amazon. The customer journey has changed, and it now […]

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