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Sephora Strategies

Sephora Strategies: With a Rakuten+ partnership, Sephora hopes to buy customer loyalty for 10% cash back

In October, Rakuten welcomed Sephora as the exclusive beauty partner to its invite-only Rakuten+ member tier. Perks like cash back offer a valuable tool to keep Sephora customers loyal at a time when platforms like Amazon and ChatGPT might be driving beauty shoppers elsewhere.

Nov 12, 2025
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