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Sephora Strategies

Sephora Strategies: What MAC needs to succeed at Sephora

MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora's U.S. fleet. And with...

Feb 23, 2026
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