As ordering personal care products online increasingly becomes the norm, sustainable personal care brand Plus is the latest waterless brand to hit the market. 

“What Patagonia has done is incredible,” said Laura May Gibbs, founder of Australia-based activewear brand Nagnata. “That’s my vision: to have a business that purely funds environmental programs and communities dedicated to combating environmental issues.”

As Poshmark settles into its status as a publicly traded company, rethinking marketing and rebuilding its community are some of its biggest initiatives.

Since the start of the pandemic, health and wellness have come to the forefront of consumers’ minds, driving changes to longstanding behaviors. In sync, a variety of brands with a wellness slant and accessible supply chain have been popping up, increasing competition in the market. Now, established health and wellness...

Since the dawn of time, people have searched for a fountain of youth, a magical elixir or Philosopher's stone that would grant immortality. With the promise of advanced biological sciences, humanity is tackling aging head-on. The beauty and wellness industries are primed to absorb longevity sciences and repackage it for...

Since Colorproof's launch, color-safe hair care has become table stakes for hair-care brands and also more accessible, as many brands have shifted away from using sulfates and other color-stripping ingredients. As such, simply being a color-safe brand is no longer enough.

Web3 design studio RTFKT, which Nike acquired last year, launched its first IRL "smart" sneaker, the Nike x RTFKT Cryptokicks, during Art Basel in Miami on December 5. The launch, however, exposed a number of issues involving RTFKT's approach and the expectations of its NFT holders. Among them were the...

Created for BIPOC in mission and purpose, Tristan Walker’s health and beauty brand, Walker & Company, has been instrumental in shifting the norms of the beauty industry since its conception in 2013.

On TikTok, where trends are now debated, demonstrated and started, #balletflats has 38.8 million views. #Balletcore, another aesthetic made popular by the app, has 81.6 million views. An ultimate score on the app is to already own or show yourself buying or unboxing a pair of Miu Miu's $950 satin...

A new report titled "Cotton: A Case Study in Misinformation" looks at debunking false claims present in the cotton industry, plus lays a roadmap for accurate data research and industry-wide data transparency. As the 2021 United Nations Climate Change Conference (COP26) comes around on October 31, there's increasing focus on...

Beauty is coming to the metaverse and consumers will play a big role in its creation. 

Among Threads' users are a plethora of beauty and fashion brands and content creators, many of whom are still grappling with whether to embrace yet another new platform. Others, however, are wholeheartedly — and rapidly — jumping in, with some seeing Threads as a place to unleash another, more unfiltered...