Some of the biggest brands in footwear and fashion — including Adidas, Nike, New Balance, Dior, Reebok, Fendi and Pangaia — have launched limited-edition 3D-printed shoes in the last year. And some have been experimenting with the idea as far back as 2013. However, scaling the technology has not yet...
That obsession with the minutiae of the clothes he wears — much of it vintage and made by classic American menswear designers like Ralph Lauren — is a hallmark of Albert Muzquiz’s presence on the internet. It’s also representative of a kind of gearhead approach to menswear that has emerged...
It’s still early days for Threads, but marketing professionals seem excited over its massive user base and brand-friendly environment.
This year, brands are using Black Friday to test new retail and marketing strategies. With even massive companies like Walmart expecting more cautious consumer spending this holiday season, more brands are seeing the shopping event as being less about offering deals and more about being a tool for customer acquisition...
This week, we take a deep dive into how the cult entertainment x fashion collaborations for "Barbie: The Movie" came about, and how their success could signal the future of brand marketing.
Since being posted on Wednesday, Jacquemus's 3D rendering has inspired marketers, cued new implications about fashion marketing’s direction and AI’s impact, and shed light on current digital capabilities and consumer interests, including around IRL brand moments.
Brands are launching branded resale to sell their older pieces. That's both as marketplaces refocus on sourcing supply from individual sellers and as "archive fashion" gains traction among shoppers.
After the quiet period during the pandemic years when few brands were going public, fashion seems to be developing IPO fever. Birkenstock IPO'd this week, and brands like Vuori, Skims, Shein and Golden Goose are all rumored to be going public sometime soon. Lanvin made the jump in December 2022,...
In late September, Louis Vuitton announced the launch of its Discord server where the women’s spring 2024 collection was livestreamed. Other brands made their shows and PFW activations available on emerging platforms like Roblox and Decentraland, and partnered with new social commerce platforms like Emcee. As customer acquisition costs on...
With post-peak-pandemic revenge travel still in swing, fashion brands are seeking out opportunities to support consumers checking off packing lists, tap vacationers’ indulgent shopping habits and even team up with tourism boards, which are upping their own plays for travelers.
Rhone’s expansion comes at a time when activewear is one of the most crowded categories in fashion. Powerhouse legacy brands including Nike and Adidas, growing mid-size brands like On Running and Gymshark, yoga brands like Lululemon and Alo Yoga, startups with huge amounts of funding like Vuori, and celebrity-backed brands...
The DTC revolution created some giant brands, from Allbirds to Glossier to Parade. But after the e-commerce boom of 2021 died down by the end of 2022, many of those same DTC mainstays found themselves turning to wholesale to maintain growth.