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The scale and unflinching rollout of the tariffs has shocked most analysts, who expected the threat of tariffs would be used to negotiate more favorable deals.

In this week's fashion briefing, a deep dive into how H&M is putting data into the hands of store associates to convert customers. Also, what brands should look out for with Google's in-search checkout, plus future retail trends from The Future Laboratory and the latest earnings from Vince.

It’s the latest crossover between the increasingly interlinked sports and fashion worlds, following brand sponsorships of women’s athletes in the WNBA and the brands working with entire leagues, like Rhone’s collaborations with the LPGA.

In this week’s briefing, inside Substack's growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.

Stitch Fix is the latest of many fashion businesses looking to revamp their strategies. Tariffs and economic uncertainty are rapidly altering consumer behavior, leading fashion brands to consider raising prices, laying off workers and shifting their focus to different markets.

Glossy spoke with founders of several Australian brands about how and why they’re expanding into the U.S., and what overlap exists in consumer tastes between the two markets.

This week, a look at how The Hamptons are becoming an evergreen retail location for brands. Also, a guide to keeping a tight financial grip on your brand, a new funding round and executive shifts to know.

For some fashion brands, the Super Bowl is more than just a chance to pay $8 million for a 30-second ad spot. Instead, they're taking the opportunity to host IRL events and activations around the Super Bowl, either in the form of watch parties, football-themed pop-ups, or activations in the...

This week, a look at the brands getting into golf, pickleball and tennis as luxe sports take off. Plus, the current gen AI opportunities for creators, the latest funding rounds, new executive shifts and other news to know. 

This week, a deep dive into what's working in fashion's Instagram Broadcast Channels. Also, the big shifts on the Lyst Index, executive moves and stories to know.

The harsh tariffs that have caused such consternation for American businesses make it harder for foreign goods to enter the country. And numerous incidents have made the prospect of entering the country fraught and sometimes dangerous.

Rising costs, increased demand for efficiency and the global economic outlook have driven many fashion brands to reconsider their marketing approaches. By moving efforts in-house, brands can achieve greater control, streamline communication and reduce costs, but they also face challenges in maintaining innovation and creativity.