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When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen tells it, her hair-care line was launched as an extension...

Being a supermodel in Kaia Gerber's blood — after all, her mom is Cindy Crawford. The 20-year-old model (and the spitting image of her mother) is a face of YSL Beauty, as well as a new product from the brand that's set to be announced in January. While she loves...

Alexis Ren has teamed up with her personal skin guru and popular facialist among L.A. influencers, Sonya Dakar, to introduce two kits of miniature products. The kits target sensitive and blemish-prone skin, and are priced under $100 to be accessible to Ren’s younger fan base. 

Myesha Polnett is Fenty Skin’s newest ambassador, joining Sean Garrette in repping Rihanna’s skin care line, which launched its first three products in July, 2020. Since then, they’ve launched a night cream, an eye cream and, most recently, its Butta Drop Whipped Oil Body Cream. Polnett’s first marching orders have entailed...

There is no shortage of launches in the beauty industry, from brands adding to their lineups to entirely new entities, eager to make their mark. We're keeping track of the new brands to know each month, and filling you in on why they matter.

Nutrafol experienced a 60% year-over-year sales growth in 2020 and is already profitable. DTC sales are expected to reach over 100% year-over-year growth in 2021.

Brands and retailers have long linked charitable partnerships to sales, like with 1% for the Planet. But now there are more e-commerce donation options that put customers in the driving seat by allowing them to guide a brand’s charitable impact.

Although QVC may have set the blueprint for modern-day livestream shopping, which was accelerated by the pandemic, the televised home shopping network was not exempt from the challenges of the past year. “[QVC] still had its own complexities for the way that we thought about the business, the way that our...

Neutrogena became the latest heritage brand to fall for TikTok, with the launch of Skin U, a campaign and contest fronted by Beyonce protégés and sisters Chloe and Halle Bailey, 23 and 21, respectively. Plus, Addison Rae's 21st birthday beauty launch, half-zip sweaters are trending, and more.

With beauty retailers stocking more body care, facial skin-care brands launching body products and the rise of body-care startups, body care is the latest personal care category being given the beauty treatment.

With the critical holiday season ramping up, beauty brands still have plenty of work to do before they can close the books on 2021. However, the big strategic decisions have already been made, plans have rolled out and marketers are anticipating the next challenges coming down the pipeline.

There is a general expectation that many of these services will remain inside the home as people permanently adopt an at-home habit they picked up during quarantine. But, when they opt to go to a salon, the environment may be more subdued due to precautionary health measures while also being...