Led by the likes of powerhouse brands Gucci and Balenciaga, a renaissance of 1920s-equivalent proportions appears to be in store for the global fashion industry in the post-Covid era. 

Organized on social platforms, private brand groups are helping DTC beauty and wellness founders gain honest feedback in real time. 

Corianna and Brianna Dotson, better known as Coco and Breezy, have been playing by their own rules since launching the Coco & Breezy eyewear brand in 2009. “It was challenging for us when we first started [in the fashion industry] -- with nothing, like less than $1,000. We didn't go...

As calls for greater inclusivity in beauty have been amplified in 2020, brands and VCs in the DTC beauty startup world are paying more attention to underserved customers.

It was a busy earnings call this week, with beauty retailers and beauty companies alike sharing positive earnings reports.

Thanks to the viral obsession over the University of Alabama sorority pledges on TikTok over the past week, everyone now knows what The Pants Store is.

Pureology has a history as a professional sulfate-free brand, but the brand's last refresh was in 2015, and the hair-care category has changed substantially since then. Sulfates are no longer the only no-no ingredient in the space, as the clean category has begun tackling hair care.

More than a dozen nail artists, fashion and beauty brands, including multiple perfume companies, have launched non-fungible tokens (NFTs) over the past few months. E.l.f. Cosmetics was the latest to sell out of an initial NFT line in June, with 9 collectibles sold at $5-$9 each. With all of these...

When Covid-19 required shutting down its in-house studio, Too Faced turned for the first time to its influencer partners to produce 100% of its campaigns. For the brand's latest launch, titled the Teddy Bare Collection which launched in April and expanded in May, Too Faced tapped Militza Yovanka (@militzayovanka) who...

TikTok has opened up a new advertising channel for brands. It’s an opportunity for creativity, where influencers do more than, “Hey guys, I'm going to tell about why I love [fill in the blank].” Champion, the brand behind probably at least one sweatshirt you have in your house, is making...

Lottie London's ambition with its Walmart partnership is to create an "immersive experience" at the point of sale. This includes tactics like QR codes for virtual try-on, or engaging with branded social media "in the aisles."

Brands that once focused on a specific beauty category, such as facial skin care, makeup or wellness products, have expanded beyond their initial parameters. In essence, a traditional beauty brand no longer exists, as every brand could be placed under the catchall term "personal care."