Launched on Wednesday, J&J's Vivvi & Bloom is meant to address the modern values of Gen-Z and millennial parents and caregivers. It's community-led and offers more natural formulas, inspired by beauty industry trends that have taken off in the last decade.

Eight months after announcing it would expand into beauty, luxury e-tailer Moda Operandi is ready to share its vision with the world. But Moda Operandi is admittedly late on the trend of adding beauty to a luxury assortment to goose sales. Can it succeed?

From skintellectuals to makeup enthusiasts, beauty communities have been thriving on Reddit for over a decade. Increasingly, beauty brands are heading there to join them. 

One of the most sought-after celebrity hairstylists in the business, Jawara Wauchope joined Fekkai on Thursday as its new international stylist partner.  

On Tuesday, Nars launches a 90-day activation on the metaverse platform called Color Quest, inspired by the brand's Blush, Laguna and Light Reflecting product franchises. These franchises are represented via four virtual tropical islands, each embodying creative cues of the brand. Nars is targeting 13- to 24-year-old Roblox users, who...

While the debate on whether NFTs are a gimmick or represent the future of a decentralized digital world is still raging, what is clear is that brands are quick to opt-in in the name of experimentation. The results of these experiments has revealed three strategies for using NFTs: NFTs as...

On Tuesday, Kayali launched its tenth fragrance, Lovefest, designed to provide its wearers with a warm and loving aroma. The most notable aspect of the launch is that Lovefest is the brand's first collaboration with Huda Beauty. Huda Beauty has done small collaborations with influencers, like Lotti Tomlinson on a...

Rumors of an impending bankruptcy began to float in early June as the cosmetics giant began talks with lenders ahead of a major loan payment in Sept. 2023. Revlon narrowly escaped bankruptcy in 2020 when it faced another debt maturity during the cosmetics downturn.

After Carine Roitfeld left Vogue Paris in 2011, the obvious thing to do might have been to launch a fashion brand, or go work at a fashion house...and that, of course, is exactly why she didn't.

As the world has opened up with the easing of the pandemic, people have enthusiastically embraced the renewed opportunity to travel. In turn, fashion companies have turned their attention to the pastime, carving out related revenue opportunities befitting their brand and satisfying an unmet travel need.  

Today, Sally Beauty debuts its “You by Sally” digital-first campaign with TikTok creator and musician Heather Chelan. Chelan caught the eye of the Sally Beauty executive team after releasing a viral video in March that proclaimed "Having colored hair doesn’t make you unprofessional," said Carolyne Guss, Sally Beauty group vice president...

What led P&G to its rapid absorption of prestige brands has percolated for years. For a company founded 24 years before the American Civil War, P&G has stood the test of time, but it's also faltered on occasion.