Esi Eggleston Bracey became president of Unilever USA, the company’s largest market for beauty and personal care, in July. While at Unilever, she's championed the CROWN Act, which passed in 10 states this year.

"Nothing bad ever happens at Sephora," Kate Hudson's character, Isla Gordon, says while roaming the beauty mecca in episode two of the Netflix hit series "Running Point." In its debut weekend, the sitcom reportedly garnered 9.3 million views and ranked among the Top 10 in 83 countries.

With the new investment, Clark said the brand plans to focus on building its Sephora partnership by "meeting customers in real life and doing more activations." Continuing influencer relationships and leveraging social media and digital advertising are also priorities.

Sephora is making strides in integrating sustainability into its business practices. Its commitment to sustainability shows up in its efforts around packaging recycling, through its Beauty (Re)Purposed program launched in May 2023, and refillable products — it launched a dedicated program in April 2019. 

From $100 tanning serums to high-end "wellness" retreats, the world of tanning has evolved significantly over the last century. But even as attitudes around sunbathing shift, the status of a tan has yet to lose its luster.

After launching a version of its customized hair-care products into Target in Dec. 2020, Function of Beauty is now taking a similar approach to the U.K. and Canadian markets with retail partners Cult Beauty and Shoppers Drug Mart.

With a long creative leash and budget to spare, the brand decided to go big for its last campaign of the year, enlisting TikToker Anna Sitar (12.1 million followers) to direct a connected TV commercial.

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out.

This week: Backed by industry veterans, Tunl and The Outlaw Agency are giving lesser-known designers the opportunity to be at the center of the fashion conversation. On a related note, RAISE Fashion is paving the way for more BIPOC designers to show up at New York Fashion Week. And, porn...

Mayvenn raised a $40 million Series C on July 13, bringing the total raised to $76 million. The round was led by Cleveland Ave, with participation from the Growth Equity business within Goldman Sachs Asset Management and Andreesen Horowitz’s a16z fund. The funds will be used to expand Mayvenn's Beauty...

This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal...

As rave culture has taken off in beauty, hair-care brand Olaplex is getting on board with the movement via a TikTok challenge featuring hundreds of influencers and a well-coiffed DJ.