Mayvenn raised a $40 million Series C on July 13, bringing the total raised to $76 million. The round was led by Cleveland Ave, with participation from the Growth Equity business within Goldman Sachs Asset Management and Andreesen Horowitz’s a16z fund. The funds will be used to expand Mayvenn's Beauty...

In search of bigger and better deals, perfume influencers are showcasing deep discounts at the likes of Costco and TJ Maxx. But the retailers are still a comparatively small piece of the fragrance pie.

With a long creative leash and budget to spare, the brand decided to go big for its last campaign of the year, enlisting TikToker Anna Sitar (12.1 million followers) to direct a connected TV commercial.

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out.

As rave culture has taken off in beauty, hair-care brand Olaplex is getting on board with the movement via a TikTok challenge featuring hundreds of influencers and a well-coiffed DJ.

Being Frenshe has had its fair share of TikTok virality due to the success of its hero products, the Body Serum Sticks, which have magnesium on the ingredient list. And in June, the brand won two Self Healthy Beauty Awards for its body lotion and body oil. Tisdale credits Being...

Over the past two months, we've had our eyes on a chic pro-, pre- and postbiotic skin-care line; an Australian hair brand that entered Sephora; a new high-end peptide serum; and an affordable range of SPFs making its way to Walmart.

For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.

The 2023 Glossy Beauty Awards celebrate the industry’s commitment to inclusivity, personalization and wellness. Gen Z continues to influence brands with their preference for authenticity and transparency, as reflected in the growth of diverse product ranges and clean beauty lines being celebrated this year. Inclusivity is at the heart of...

Having strong, healthy and “expensive” hair is all the rage in 2022, and bond-building hair-care brands are especially well poised to seize on the trend.

The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.

Daniel Hodgdon, CEO of Vegamour, describes the launch of Ensō as the next step in building Vegamour’s hair wellness concept: Hair and the hair cycle are thought of as an ecosystem, due to their three phases of growth, rest and shed.