As companies across all industries are faced with the systemic racism ingrained in their cultures, changing retail assortments, proposing more diverse hiring practices, and hiring influencers who are Black or persons of color only begin to scratch the surface, in terms of solving this much bigger problem. Simply put, more...

Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...

Since pop-ups have emerged as an experiential retail concept, they have evolved to inform permanent store plans and product development, and are used as a general marketing lever. As such, the forced closure or postponement of these strategic outlets is having a large-scale impact.

On Tuesday, Sephora announced its largest North American store expansion in its 20-plus-year history, opening 100 new locations over the course of 2020 in second-tier markets like Charlotte, North Carolina; Nashville, Tennessee and San Jose, California. Beyond providing a wider geographic footprint, Sephora's new stores are smaller in format, at...

Over the last five years, supplement companies have gravitated to the beauty category, bridging a gap between wellness and beauty products. Today, skin care-brands like One Ocean Beauty and Murad offer ingestibles, while supplement brands like Olly and Centrum offer beauty-focused vitamins.

As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....

A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...

Over the last 12 months, a bevy of brands tailored to men have launched with the idea of elevating the basic routine from face wash and moisturizers to include face and sheet masks, pore strips, serums, eye creams and more. Altogether, these brands are seizing upon the momentum of the...

On Monday, the brand launched a new online community called B.I.P., which stands for “bald important people.”

Men's wellness ads commonly use humor and visual euphemisms to make subjects like hair loss less uncomfortable, compared to macho-images from a decade ago that prized shirtless hunks and most-interesting-man personalities. Now, these brands say, men can just be themselves.

"There are definitely sales to make at retail," said Maesa Group CMO Scott Oshry. "You just need to give the consumer a reason to purchase."

Hims, Keeps, Roman and Good Guy are hoping they can reinvigorate the hair-loss category by upending the conversation and marketing to younger men.