In 2020, Beaubble expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni Penosian, which launched in March last year. The next, announced in April, will be in collaboration with Karen Yeung, a self-described beauty, fashion and motherhood...

Jones Road, Brown's comeback makeup brand, is having a major moment, going viral on TikTok and selling out of products. Maybe it's the unexpected thrill of seeing Bobbi Brown herself on TikTok, dispensing her trademark no-B.S., natural-is-best beauty advice.

CoverGirl’s participation underscores the brand’s prioritization of digital media in its marketing mix.

Virtual showrooms created for retail buyers and fashion press are trending, despite the widespread goal among brands of directly selling and marketing to consumers. With ad budgets down, among other pandemic-related obstacles, brands are actively seeking traditional press coverage and the support of multi-brand retailers that provide brand awareness. And...

Katherine Power recently co-founded the SPAC Powered Brands, focused on beauty and wellness brands. One of few female-founded SPACs, Powered Brands raised over $1.5 billion in orders before the end of its first pricing day.

In late 2019, when Anna Harman and Lisa Bubbers launched ear piercing and pierced earring company Studs, providing IRL services was at the center of their business model. But then the pandemic hit. Today, e-commerce is every bit as important. "In 2022, we're focused on both [channels]," said Harman, on...

Cult handbag label Brandon Blackwood and hair-care brand Mielle are among the brands highlighted in rapper Saweetie's new video.

The traditional fashion career path, in jobs from design to media, is paved with privilege. Since protests erupted over George Floyd’s death -- driving people to look in the mirror, re-evaluate the brands they support and question how we got here -- industry professionals have increasingly taken to Twitter to...

The collaboration consists of a 12-shade range of polishes with game-inspired names like “Pixel Dust” (shimmery dusty pink) and “Sage Simulation” (sage green). Through January, the complete collection will be exclusively available at Ulta Beauty in the U.S. As 2021 closed out with gaming, the metaverse, and NFTs taking the...

With a growing wholesale business and ambition to become a full-fledged lifestyle brand, gender-neutral candle and fragrance label Boy Smells announced its first CEO yesterday. 

Luxury brands including Louis Vuitton, Fendi, Balenciaga, Dior, Stella McCartney and Gucci have joined TikTok this year, but more often than not, they've failed to be embraced by daily users. Fendi has around 57,000 followers and Balenciaga has 84,000, while fast-fashion brand Fashion Nova has more than 2 million followers.

The acquisition signals the growing competition between the big luxury groups like Richemont and LVMH over the lucrative luxury accessories market, which is expected to be a $64 billion segment by 2025.