The startup Syky, a digital fashion e-commerce platform, unveiled its first cohort of digital fashion designers on June 27. Digital clothing is becoming increasingly prominent on platforms like Roblox and Fortnite, as well as in AR, and the market forecast for the sector is promising. The category's impact on fashion...

With fragrance sales only rising, a diverse set of companies are dipping their toe into perfume. But are they just gimmicks, or can they speak to discerning fragrance consumers?

The niche perfume market has only been heating up over the past few years — former indie pioneer Byredo sold to Puig for a reported $1 billion in 2022. The likes of LVMH and Estée Lauder are looking to compete with those formerly indie darlings through scents that mimic niche...

In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how retail media is growing as a marketing channel.

Retail innovations including clothes with RFID tags, digital mannequins and seamless checkouts are removing the friction in the shopping experience — and exceeding Gen Z's expectations.

Today, brands and marketplaces are pulling out all the stops to deliver value through one-of-a-kind experiences for high-spend customers. For most luxury brands and marketplaces, a large portion of their revenue now comes from top customers, as entry- and mid-level customers are more affected by higher prices and economic instabilities. 

The two companies are joining not for a one-off collaboration or even an ongoing partnership, but for a full-on new independent brand called NikeSkims. It will be run as its own company with its own staff, much in the way the Nike-owned Jordan Brand operates semi-independently from its parent company.

Fashion brands are seeing opportunity in professional gaming. To tap the expansive, diehard gaming community, they’re launching merch and apparel for gamers, collaborating with professional players, sponsoring teams and events, and designing virtual apparel to be worn in-game. Connecting with Gen Z and millennials is key, but brands are also...

For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.

You may have noticed MCo Beauty on social media — or at a Kroger supermarket, where it first hit U.S. shelves earlier this year. And there's a good chance that was because some of its products are dead ringers for popular ones from more expensive brands. Think: Charlotte Tilbury's Flawless Filter,...

Mid-size fashion brands like Rhode and Loeffler Randall are expanding into homeware, as fashion looks to diversify its offering by extending strong brand IP and aesthetics into the category. 

In this edition of the Glossy+ Research Briefing, we share focal points from Glossy’s recently released report about how marketers’ social platform budgets stack up.