This week, I report on the influx of new hot tool innovation on display at CosmoProf’s Las Vegas show last week, including infrared light, wire upgrades and the growing T-shaped dryer trend. Additionally, Estée Lauder Companies announces a new CFO and L’Oréal-backed biotech startup Debut launches a contract manufacturing business. 

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.

For beauty and wellness brands heading to the desert this weekend, including SuperGoop, Liquid I.V., Facile Skin, Joanna Czech, CoverGirl, Dove and TangleTeezer, among others, the name of the game is proximity marketing. 

In early 2023, the 120-year-old company owned 12 plus- and inclusive-size brands including Swimsuits For All and Roaman’s, which it had acquired over the decades. But in the last 12 months, it has added to its portfolio three DTC and digitally-native plus-size brands, including Cuup, the formerly Walmart-owned Eloquii and,...

We're only a few weeks into the new year, but a new beauty product has already taken over TikTok's For You page: Wosado's magnetic eyelashes.

Sponsored by Skeepers The modern consumer is not a puzzle; their wants and needs are easier to identify than ever. Put simply, consumers want brands to be genuine, relatable and authentic. The daily choices shoppers make are often influenced by understanding what others — people to whom they relate — are...

Allies of Skin, the science-forward skin-care brand founded in 2016, spent six years developing its SPF, launched in May. As a result, the brand had ample time to think about how to promote the launch. "[Your relationship with SPF] is the most important relationship you'll have in your skin-care routine....

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla...

Curology started its expansion in retail a year ago when the company’s OTC products like face cleanser through Target. OTC products accounted for just over 6% of Curology’s sales, with expectations for it to double in 2024.

The 2026 Glossy Pop Awards winners reflect an industry increasingly shaped by community, cultural relevance and experimentation. This year’s winners found new ways to connect with audiences through creator partnerships, social platforms and live experiences while placing greater emphasis on personalization and collaboration.  That shift was evident in the work...

The Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands. This year’s finalists are going beyond straightforward product marketing to create memorable, real-world and digital experiences that deepen emotional connections, foster communities and generate cultural buzz across touch points.  In the...