A number of ultra-exclusive shared workspaces touting themselves as gathering spots and community hubs have sprung up. Here’s how they stack up.
After stints in the London in October 2018 and Singapore in November 2018, Drunk Elephant’s "House of Drunk” private launch on June 10 is the brand’s first retail experiment in the U.S.
In this episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Tsai, Tatcha's founder and chief treasure hunter, to discuss the difficulty of introducing foreign beauty concepts to the U.S. market, the concept of skin care as self-care and the reason you can't rush amazing products....
Essie's Pride activation centers around a digital campaign featuring Jonathan Van Ness, cast member of the Netflix show "Queer Eye." On June 7, Essie will begin rolling out photo content and video tutorials related to Pride month and starring Van Ness every Friday.
According to Glossy Research, fashion and beauty brands see a nearly even split between engagement (which includes views, comments and likes) on their feeds (55.6 percent) and in their Stories (44.4 percent).
Over time, creating viral products has become less of a phenomenon in the beauty industry and more a strategy. As a direct result of the viral pizza eyeshadow palette, Glamlite is pivoting its branding to focus on fast-food themed products.
Originally, in 2016, Blume launched as an organic tampon subscription service under the name of ElloBox. Two years later, the company relaunched as Blume, selling feminine care and skin-care products. Around that time, Blume co-founders (and sisters) Taran and Bunny Ghatrora set out to fundraise and grow the DTC company,...
In 2017, the company lost 27% of its market value, followed by an additional 61% in 2018. Sales dropped 12% year-over in the first quarter of 2019. As part of a larger comeback plan, Pandora is opening its first experience-focused concept store in the U.S. on Thursday, at Garden State...
Men's wellness ads commonly use humor and visual euphemisms to make subjects like hair loss less uncomfortable, compared to macho-images from a decade ago that prized shirtless hunks and most-interesting-man personalities. Now, these brands say, men can just be themselves.
After a big investment, startups in the fashion and beauty spaces are faced with numerous challenges. Among venture capitalists, equity partners and angel investors, one area stands out as a place where newly-funded brands need the most help: hiring new talent.
Farsáli, known for its signature Rose Elixir oil used by influencers to achieve an Instagram glow, is debuting a new micro-batch sub-brand called Farsáli Privé on May 7. It is a way for the beauty brand to not only experiment with products that broaden its appeal, but also grow its direct-to-consumer...
Many brands are hopping on the “female empowerment” bandwagon. But while some brands are solely focused on money, some are trying to make a difference.