Customers have demonstrated a willingness to offer personal data if they feel they are receiving something valuable in return, especially in the case of brand quizzes. Prose's post-purchase survey, called Review and Refine, has helped it increase customer satisfaction and broaden its product portfolio. It's also allowed Prose to scale...

Glossy+ Talks are regularly scheduled Zoom calls featuring fireside chats exclusively available to Glossy+ members. Talks feature conversations with industry leaders across the luxury, beauty, fashion and wellness industries. Members can expect to receive valuable insight on everything from brick and mortar retail to the evolution of DTC to Instagram...

During Covid-19 where retail stores either remain closed or have had to re-close (as is the case for stores in Los Angeles), replicating the in-store discovery experience became paramount to ensuring a brand’s direct-to-consumer success.

It took a pandemic for Daniella Kallmeyer to put more of her own voice in the self-named fashion brand she started in 2012. "I'm being more vocal about my personal experience and my political views," Kallmeyer said on the Glossy Podcast. "I've given some really raw interviews over the past...

For the latest episode of Leading From Home, Glossy’s Instagram Live series on how fashion and beauty executives are coping and communicating while away from the office, Emma Sandler spoke with Inge Theron, founder and creative director of FaceGym, which offers non-invasive facial toning via “exercise.” Theron, who logged on...

Now that Sephora and Ulta have pressed pause on physical stores due to coronavirus, their omnichannel strategies will be put to the test. Both companies have spent the last three years linking their store teams with digital. But in this environment, pushing beauty sales will likely come down to who...

At Glossy’s second annual Beauty and Wellness Summit last week, hundreds of brands, retailers and investors met in Palm Springs, California to discuss the changing retail, influencer and marketing landscapes. Dominating the conversations were discussions around an oversaturation of brands and products, how to maximize retailer partnerships and if influencer...

Glossy's Deep Dive: Modern Commerce is a collection of videos, presenter slides and key takeaways from our recent event that will provide valuable tips and key insights so you're prepared to succeed in the fast-evolving world of modern commerce.

On Tuesday, Merz announced the restructuring of its pharmaceutical business into three sectors -- medical aesthetics, therapeutics and consumer care -- to double down on the beauty market. Merz's global team will relocate from Frankfurt to Raleigh, North Carolina as the U.S. is the biggest and fastest-growing aesthetics market in...

Indie Lee, which launched in 2019, is currently sold in retailers including Sephora, Ulta and Credo. Currently, the brand is focused on direct-to-consumer sales, and surprisingly, Lee said, it’s seeing a significant increase in average order value. The reason: Skin-care customers are adding on products in the wellness and self-care...

First, there was the fragrance brand Kayali, launched in November 2018 by Huda Beauty. Then came Clarins with the January launch of My Clarins,  aimed at millennial women. Tarte debuted a lower-priced brand, Sugar Rush, in February, followed by Glossier with its expansion into more cosmetic products with Glossier Play...

For holiday 2020, department stores ensured their NYC window displays spoke to the unprecedented year that was, while also appropriately sparking some much-needed happiness -- despite ample hurdles.