In 2020, the company’s revenue was five-times higher than in 2018. And Dopple completed a seed funding round at the beginning of April led by Bullpen Capital for an undisclosed sum. In the last year, the brand has added more than 50 new brands, for a total of 200, from...

Bobbi Brown makeup is consistently involved in NYFW, and this year provided makeup services for the virtual and in-person runway shows of Tibi, Veronica Beard, Ulla Johnson and Cinq a Sept, among others. In addition, the brand will host its first-ever NYFW virtual masterclass led by Bobbi Brown global pro...

This week, a look at the emerging ways brands are elevating their approach to personalization and production.

Move over, celebrity perfume. Celebrity-led home fragrance brands are taking center stage in the fragrance industry.

As the beauty industry leaves behind 2019 and welcomes the new decade, it will inevitably confront new challenges, trends and opportunities. Glossy spoke with a variety of brand founders, retailers and industry insiders to get their insight into what is in store for 2020.

With the necessary shift to online sales for the foreseeable future, omnichannel strategies are being put under a microscope. Department stores are already under an existential threat due to the elimination of foot traffic, as are beauty retailers like Sephora and Ulta. As e-commerce experiences further growth in the beauty...

In October, face mask brand Loops announced model Emily Ratajkowski as its creative director. Actress Dakota Johnson joined sexual wellness brand Maude as both an investor and co-creative director in November, and Vital Proteins announced Jennifer Aniston as a spokesperson and creative director in December.

For the first time, the A-list celebrity and Goop founder and CEO has inked a partnership with a medical aesthetics company. She will be the first global face and spokesperson for Merz's flagship product Xeomin, dubbed a "naked injectable."

On Thursday, the company will launch a circular denim capsule collection, designed as part of the Ellen MacArthur Foundation’s Jeans Redesign project. It’s Frame’s latest step of many in the last two years centered on integrating more sustainability into its products and operations. The company has so far remained relatively...

There are currently over 15,000 subscribers and the conversion rate is 35%. Every month, Peace Out reevaluates the marketing strategy for SMS, and in December, the main focus is holiday sales.

Marie La France, vice president, strategy, Dash Hudson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   As global lockdowns begin to ease, global digital immersion has become impossible to ignore. Physical restrictions have forced brands to pivot from traditional marketing tactics, and social media has quickly become the lifeblood of every brand’s marketing strategy.  While digital channels...

After almost a year of rolling lockdowns, school closures and lack of access to childcare support, battle-weary parents continue to juggle full-time jobs remotely while either homeschooling or babysitting 24/7.