Virtual showrooms created for retail buyers and fashion press are trending, despite the widespread goal among brands of directly selling and marketing to consumers. With ad budgets down, among other pandemic-related obstacles, brands are actively seeking traditional press coverage and the support of multi-brand retailers that provide brand awareness. And...

Each person received a box of new products and brand launches, such as Glowscreen sunscreen from Supergoop and setting powder from makeup brand Hourglass. Participants were asked to submit their own looks using the products.

With its website relaunch, announced to customers in an email on Tuesday, Saks revealed its strategy for remaining a go-to luxury shopping destination amid heightened competition from digitally native retailers: It will increasingly cater to men, spotlight new arrivals, provide inspiration and cater to customers’ shopping preferences.

In 2019, organic and clean beauty brands alike are realizing that their work behind the scenes, when shared publicly, has a positive impact on the bottom line.

After speaking at Advertising Week on Tuesday about breaking influencer barriers, Gutierrez met with Glossy to talk about the competition among influencers, the expectations of brand partners and the future of his brand. 

On Monday, Coty Inc. announced that it had acquired a 51% stake in Kylie Cosmetics for $600 million. This suggests the digitally native celebrity brand is being used to resuscitate the beauty conglomerate’s portfolio.

On Thursday, health and nutrition retailer Vitamin Shoppe is launching a new store concept to position the company as a specialty destination for beauty.

At this year's event, DragCon will feature 50-plus beauty exhibitors and a custom sponsorship with Wet N Wild Beauty. Wet N Wild's partnership with production company World of Wonder -- the firm that puts on DragCon and the "RuPaul’s Drag Race" show -- not only involves sponsoring the entire event...

Comparing the newly launched shopping experiences of 16-year-old tech giant Facebook and The Yes, a startup just out of stealth, isn’t as unfair as it may seem: The former incorporated new functionality into existing technology not made for commerce, while the latter built a shopping platform from scratch, according to...

As the beleaguered department store industry searches for new ways to drive e-commerce sales, Macy’s is expanding its online ambassador program to capitalize on the growth of social shopping. 

After three years of testing and learning with augmented reality in-store, MAC Cosmetics is going all-in an augmented reality try-on tool to its e-commerce, in part as an effort to stem the loss of sales from its retail store closures.

Beauty is 43% of Goop’s revenue and experienced 52% growth over last year; beauty sales have increased 900% over the last three years.