"As a makeup girl who loves full coverage and wears a full face of makeup everyday, I just couldn't find clean products on the market that performed the way a lot of the conventional makeup I was used to using did," Lawless Beauty founder Annie Lawless said on the Glossy...

At-home hair-dye sales have skyrocketed during the pandemic, driven not just by older adults skipping the salon, but also by bored teens experimenting with pink and blue. 

In the Covid-19 environment, Molton Brown has seen wins, which underscore its larger growth plans. It has experienced an 81% sales increase online year-over-year, and its pillar categories are thriving: Its hand soap segment has grown from roughly 14% of global business in 2019 to about 20% in 2020, while...

Historically, Nars had favored a very transactional marketing strategy, pushing products to potential and returning customers based on their browsing habits and purchase history on its global e-commerce sites, said Jennifer Jackson, Nars vp of global marketing. But, this meant that Nars did not fully understand who the consumer was,...

Neiman Marcus debuted its Clean Beauty Shop online and across its fleet of 43 stores. Though the company began its interest in the clean category when it debuted its Trending Beauty assortment in late 2017, this its first full-blown play to message clean beauty to its affluent shoppers.

As Glossier has grown over the last decade, notable departures have taken place, with many executives decamping to form their own brands and businesses. Call it the Glossier mafia, if you will.

When Jeff Abrams launched L.A.-based fashion brand Rails in 2008, centered on shirts with a “super-soft handfeel,” he couldn’t have predicted the great demand for comfortable clothes in 2020. But the cashmere-like fabric that first catapulted the brand into the market is now driving exceptional sales for the company.

Over time, customer loyalty programs have evolved beyond their perfunctory points-for-rewards to include engagement, emotional connection and personalization, and are considered key revenue drivers.

While last year’s VidCon was all about the ascent of TikTok, organizers are emphasizing this year that influencers and brands should take a multi-platform approach.

The investment will be used to expand its retail footprint by 600%, with undisclosed new partners adding to its current location at 1,600 Target doors. It will also go toward developing new products and investing in marketing and advertising online and out-of-doors.

Heyday plans to do this by sharing macro-level customer information and offering its employees as product testing focus groups. On Tuesday, the company announced it is the exclusive retailer for indie brand Onekind, building on other various exclusives, such as Ursa Major’s face lotion launch in July or a CBD...

When Murad CEO Michelle Shigemasa turned the skin care company's focus onto direct-to-consumer sales last year, it was with the goal of getting to 50% DTC within five years. Now Shigemasa estimates a much faster timeline: "frankly, I think that'll happen in the next two years, max," Shigemasa said on...