Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...

Shortly after launching in fall 2015, Facebook Live lost its edge because Instagram's slew of features such as Stories, Live and even IGTV took precedence among beauty brands and influencers. But as coronavirus has put a fire under the beauty set for all things Live, renewed interested in Facebook Live has...

The celebrity fragrance business may be in decline, but companies are using new branding and sales models to create appeal with Gen Z.

Mother's Day has come and gone, but beauty brands can use the holiday's sales as a litmus test for customer appetite. In an April survey of 8,294 adults in the U.S., the National Retail Federation found respondents were planning to spend an average of $205 on Mother’s Day gifts, an $8...

On Instagram, the hashtag #sensitiveskin has 1.2 million posts. On TikTok, the same hashtag has 210.1 million views. But unlike a buzzy new ingredient or makeup hack, sensitive skin is not a trend, but rather a skin condition that has always existed. 

As clean beauty’s progress toward inclusivity has been slower than the beauty industry as a whole, Venus Williams has teamed up with The Sunscreen Company and Credo Beauty to offer a new inclusive sunscreen option in the clean category.

Garrette is no stranger to beauty and skin care. “After suffering from adult acne when I turned 21, I found my true love and obsession with skin care,” he said. Upon resolving his own skin issues, he felt the motivation to help others struggling with skin concerns. “I’ve been treating...

As the beauty industry looks inward to its own complicity toward racial inequality, some brands are trying to do more than donate money. Over the past week, several brands and agencies have stepped forward to offer financial grants, access to mentorships and pro-bono creative work or advertising.

One of the 2020 sustainability movement's underlying themes is that both large and small brands seek to achieve sustainability. Though shifts in the beauty industry often emerge from the indie sector, sustainability is an arduous and expensive undertaking. Conglomerates and legacy brands have been able to make sizable shifts in...

After seeing a wider swath of consumer interest following the wave of support for Black-founded and -owned brands in 2020, Curls has signed on with 12 new, international retailers. Beyond expanding distribution, Curls is also launching a new division of the company to debut its Hardest Working skincare-meets-haircare collection.

“It's such a fun mental exercise to go back to pre-pandemic life. I think our mental outlook was super arrogant,” said Natalie Mackey, co-founder and CEO of The Glow Concept and Winky Lux, on the Glossy Beauty Podcast. Still, Mackey’s been pushing forward with Winky Lux. The brand has cemented a...

From terrifying clowns to makeup “tutorials” to the sound of a screeching pterodactyl, TikTok is an agent of chaos in the world of beauty. Though beauty has emerged as a popular category on TikTok, the app’s unique Gen-Z culture has spawned its own set of wildly popular beauty memes that...