On TikTok, where trends are now debated, demonstrated and started, #balletflats has 38.8 million views. #Balletcore, another aesthetic made popular by the app, has 81.6 million views. An ultimate score on the app is to already own or show yourself buying or unboxing a pair of Miu Miu's $950 satin...

After Target received criticism for its 2021 Pride collection, the company revamped its Pride products this year. Target hired seven indie LGBTQ+ artists to contribute to the collection.

The approach Dae took to launching its wave spray followed what the team learned from its 3-in-1 styling cream launch in March. The multi-prong strategy consisted of leading with influencers, taking part in like-minded brand collaborations, hosting an in-person influencer meetup with Fillerup Clark, investing in traditional digital media and...

As accessible minimalist skin care continues to revolutionize the beauty industry, a new French brand is tapping into U.S. demand. 

The latest brand launch is indicative of where Henkel is focusing its attention and how it is implementing a new direction for the company, which has seen its beauty care division hit hard by the pandemic.

Batsheva Haart, daughter of Elite World Group co-founder Julia Haart, is one of the breakout stars of this summer's Netflix hit "My Unorthodox Life." But Batsheva was already a social media standout before the show's July premiere. Today, Batsheva has 445,000 followers on Instagram and 1.4 million on TikTok.

When Deepica Mutalya first went viral, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutalya demonstrated how to use red lipstick to conceal dark undereye circles on her South Asian skin. Today, Mutalya has 352,000 followers on Instagram, 290,000 on YouTube, and a successful...

For 26 years, beauty brand Paula's Choice has traded on the principals of truth and transparency in skin care. This was pioneered by its founder Paula Begoun, known as "The Cosmetics Cop." But when Erika Kussmann, CMO and general manager, arrived at the clean beauty brand about five years ago,...

Snap is working hard to create immersive experiences for luxury brands and show how augmented reality can bring the magic of fashion to exhibition attendees.

Thus far, NFTs have ruled the conversation around cryptocurrency in fashion. But other innovations are beginning to garner attention due to the implications they pose for the industry. Most notably, DAOs present a new way for the industry to function.

Guive Balooch, global head of research and innovation at L'Oréal’s tech incubator, said hair color formulation has gone through significant innovation over the last 115 years, but hair color application has not.

Shop-in-shops have proliferated in recent years as retailers have sought to draw in new customers and get the most out of their brick-and-mortar fleets. Brands, meanwhile, have seized on the strategy as an affordable way to gain a foothold in physical retail and raise awareness beyond their existing base. But, for...