Live shopping isn’t new, but it’s evolving as content commerce strategies create new and powerful roles for brands and retailers. With shoppable content, advertisers are engaging with consumers across social media in increasingly interactive ways. Starting in the mid-1980s, with the launch of television shopping networks such as HSN and...

In this talk, recorded during Glossy' recent Beauty Summit, Rare Beauty CMO Katie Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.

Thanks to the pressures of inflation and an uncertain economy, coupled with the rising demand for luxury brands to become everything brands, the luxury space has been expanding.

When Amyris developed its version of squalane — a synthetic form of shark-derived squalene — the company believed it had potential as a best-selling ingredient that, as a biotech company, it could sell to beauty brands. But in order to make squalane desirable, it had to also manufacturer squalane’s popularity.

Once relegated to the drugstore beauty section, packaged press-on nails have had a resurgence as an Instagram status symbol.

The second month of 2022 brought a steady stream of new-to-market brands, all of which help paint a picture of what the beauty market will look like in the year ahead. We're expecting a lot of attention on hair's overall health, more products that aim to give you Botox-like benefits...

A substance that naturally develops in the skin, eyes and connective tissue, hyaluronic acid (HA) is widely used for cosmetic procedures such as plumping up lips or smoothing out wrinkles. However, in recent months, HA has been on rise as part of China’s edible beauty trend, at the intersection of...

Like many of the hopeful young adults before him, Sean Garrette, an esthetician and influencer, moved to New York with his sights set on a career in fashion. But although his dreams to be a fashion editor or stylist didn’t work out, he leaned into the beauty space, which he...

Loren Gray has been working with Revlon since 2020, but this is the first time she's designed a product of her own. We chatted with the mega-influencer about the new collection, the process of creating (and naming) her own shades and her love for low-rise jeans.

Even with stores reopening, brands and customers continue to turn to delivery apps to buy a wide range of products.

This week, I look at how Nars is translating real-life beauty experiences to digital, check in on BeautyPie, and showcase yet another review platform moving into commerce.

"With all of our makeup, I'm always going to be looking for areas of improvement. There are new technologies and new ingredients. You always have to be working with manufacturers to find out, 'If I were to tweak this and make it 1% better, what would I do?'"