While you may know Maria Sharapova from her time as a decorated, pro-tennis athlete, her accomplishments extend far beyond that. Since retiring from tennis in 2020, Sharapova has been busy building her investment and business portfolios.

Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim -- a move made in partnership with technology company Flowcode that she hopes will help the six-month-old brand foster long-term relationships with consumers.

Despite taking a self-proclaimed “non-traditional” career path, Julian Reis, founder and CEO of beauty incubator SuperOrdinary, credits his initial experience in finance as the catalyst to understanding the potential of the e-commerce beauty market.  “E commerce 1.0 was just beginning,” said Reis, who while working in finance in Singapore in...

As Ellen DeGeneres wraps up the 19-year run of her daytime talk show, she’s officially moving into the world of beauty today with the launch of her skin-care brand, Kind Science. 

Arfa, the beauty brand incubator company behind Hiki and State Of, has rebranded to Chord and plans to pivot its business model from brands to technology. Arfa will no longer incubate any brands. Instead, Chord will exclusively sell the headless e-commerce software and data products that underpinned Arfa's technology to other...

For British beauty brand Bybi, which came to market in 2017, its road to "sustainability" has been a work in progress. "The term sustainable is a little bit problematic in itself. It's not regulated, so what does it even mean?" said Elsie Rutterford, co-founder of Bybi, on this week's episode...

Despite the pandemic pushing into 2021, Ulta Beauty is making a bigger splash in New York City. On Friday, the retailer is opening its second NYC flagship, in Herald Square, with a grand opening planned for March 5.

Target has been fine-tuning its beauty strategy for some time with emerging brands and its own clean ingredient standard, but its upcoming relationship with Ulta changes the game for beauty retailers and brands alike.

When Image Skincare set out to drive business to national massage and facial spa Hand & Stone, the 20-year-old skin-care brand launched an extensive pilot program.

The Sephora exclusive skin-care brand partnered with influencer and former Vogue editor Jenna Rennert (@ItsJennaRennert; 107,000 Instagram followers) to create a three-product nighttime regimen in a co-branded kit, which launched Tuesday. It is notable that the nearly 40-year-old brand has not done a collaboration of this kind, given influencer collaborations...

Today, Sally Beauty debuts its “You by Sally” digital-first campaign with TikTok creator and musician Heather Chelan. Chelan caught the eye of the Sally Beauty executive team after releasing a viral video in March that proclaimed "Having colored hair doesn’t make you unprofessional," said Carolyne Guss, Sally Beauty group vice president...

Live shopping isn’t new, but it’s evolving as content commerce strategies create new and powerful roles for brands and retailers. With shoppable content, advertisers are engaging with consumers across social media in increasingly interactive ways. Starting in the mid-1980s, with the launch of television shopping networks such as HSN and...