Unlike companies that have leaned on marketplaces such as Amazon, or platforms like Twitch or Instagram to offer a Tmall-like brand experience, Ulta sees the value of offering a tailored digital experience to its brands and customers within its own ecosystem (i.e. its app, website and social channels).

Influencer collaborations and influencer marketing, in general, are often associated with a young, Gen-Z demographic using platforms like TikTok. But in the indie beauty space, where prices tend toward the high end of the spectrum, the younger demo is not the only demo that matters. Brands in the category are...

Beauty founders taking inspiration from the cosmos as astrology-themed brands and products proliferate.

Dr. Whitney Bowe revels in the opportunity to democratize skin-care advice. Having had to limit the number of patients she sees at her bustling Connecticut practice, due to demand, she wanted to find another way to educate people. While social media has been one medium she's leveraged -- she has...

Despite the difficulties of 2020, some beauty brands made strides. Case in point: customized and personalized Function of Beauty, best known for hair care. Of the success, Zahir Dossa, co-founder and CEO at Function of Beauty, said on this week's episode of the Glossy Beauty Podcast, "It's getting borderline politically incorrect...

YouTuber-turned-Gen Z-icon Emma Chamberlain has made relatability the core of her personal brand. This comes in the form of regularly documenting her acne struggles and, through solo drives, scouring Los Angeles for the best coffee. “Very quickly, I realized how powerful it was to be open about how imperfect life really...

Over the past two years, a bevy of masks designed for overnight use has entered the market, carving out a new sub-category within skin care. Skin-care brands like Fresh, Versed, Farmacy, Kiehl’s, Bubble and Noble Panacea have debuted their own versions. These masks have various benefits, from hydration to chemical...

The metaverse is defined as the future of the internet, a shared 3D virtual universe that users can exist in perpetually. Platforms for social interaction have become more popular among Gen-Z users. And the introduction of wearables like the Meta Quest 2 headset mean that virtual environments can now be...

In March, Winky Lux will expand to Ulta Beauty, plus it plans to open five of its own storefronts throughout 2022 in the southern United States. Winky Lux is also ramping up its focus on Instagram Live, which it first began using in 2021.

“I’m grateful to be a part of the Maybelline family. To have young girls all over the world be able to go into their local drugstore and see [a young girl] on an advertisement for a brand that is known globally is something that I feel will be truly inspiring,...

Yuh said his desire is to make videos that are both entertaining and educational, via jokes and dramatic reactions to products. This strategy has earned him great fanfare with his followers who have affectionately dubbed him “Egg King,” in reference to his bald appearance.