Hillary Lloyd, vp of marketing and corporate responsibility in North America at The Body Shop, said the company is “recentering its mission” in 2022 to add on advocacy for self-love and mental wellbeing, social equality, climate activism and sustainability.

Fieldtrip is designed around the concept of a modern explorer, with latitude and longitude references on the packaging indicating where key ingredients are sourced alongside imagery of a map. Edgewell is certainly neither the first nor the last conglomerate to incubate a standalone Gen-Z brand.

Jeans are all over the fashion headlines: "Gen Z has canceled skinny jeans — here’s what’s replacing them," "Who’s afraid of the skinny jean revival?" "So long, skinny jeans. See you in the next cycle." One could be forgiven for thinking wondering, "What denim is actually in style?" and "Are...

As part of its ongoing embrace of new digital platforms, makeup brand Nars Cosmetics is one of the earliest adopters of the new beauty feature on editorial fashion game app Drest. 

Starting out on Etsy and made by hand in the kitchen of co-founders Alex Kummerow and Julia Wills, skin-care brand Herbivore is now a rainbow-colored powerhouse with $15 million in Series A funding and distribution at Sephora. 

"This trip happened because I was tired of seeing plus-size influencers being excluded from brand trips,” said TikTok creator Moe Black of a June trip she spearheaded to Miami. After working to find a sponsor, Black and 12 other plus-size influencers traveled to Miami courtesy of Finesse, an AI-powered, venture-backed...

Getting zapped could mean a million things, but to those in the know, it means having an extremely dainty gold chain welded to your wrist. It's frequently done with a mom, sister or friend, and is often documented on TikTok.

If you look beyond TikTok’s top dancing stars, a host of smaller communities and niche influencers are thriving on the platform. The latest community to attract the attention of brands is ArtTok. 

Geologie is one of several startups aiming to crack the code when it comes to selling skin care to men, hoping that Web3 technology and platforms will be the key to making skin care accessible, thereby attracting new shoppers and developing customer loyalty. 

Katherine Power recently co-founded the SPAC Powered Brands, focused on beauty and wellness brands. One of few female-founded SPACs, Powered Brands raised over $1.5 billion in orders before the end of its first pricing day.

Tinx never set out to be a beauty influencer, yet the products she loves frequently become cult favorites. So it’s no surprise that many brands inked partnerships with her this year. For example, in August, Kiehl’s introduced “The Tinx Edit.”

The Estée Lauder Companies’ Jane Hertzmark Hudis can count many wins in 2021, including the global growth and strong performance of La Mer and hair care. Additionally, new partnerships have led ELC brands to offer a fresh take on beauty.