This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Eva Gutowski (Coastal Citizen)
Platform & Following: YouTube (11.4 million followers), Instagram (7.9 million followers)
What are you known for & how did you get your start?
I’m best known for my self-titled YouTube Channel ‘My Life As Eva’ that I created in 2012! My channel has served as a destination for all my travel, comedy, lifestyle and beauty-related videos, but most importantly, it’s a space where I can make my viewers laugh, smile and learn new ways to live life to the fullest.
What’s the brand: Skin care
Find it: wearecoastalcitizen.com
Why did you decide to bring a brand into this crowded marketplace?
I’ve built such a strong community who’ve been with me throughout my entire skin-care journey, as well as my journey into a more sustainable lifestyle. My viewers have watched me clear my skin and prove that it doesn’t take a miracle or genetics to have that dream skin you’ve always wanted. I wanted to create a skin-care brand that was rooted in clean, vegan, cruelty-free practices but also had effective formulas that deliver real results.
What makes the brand different?
Coastal Citizen is a heal-first skin-focused brand. In a sea of products marketed to attack, acid-peel and dry out your skin barrier, we approach all skin concerns with a healing, soothing approach. This allows your skin to be kindly restored to its optimal state, all at a healthy rate. This minimizes breakouts, irritation and redness. The recyclable outer packaging of Coastal Citizen is a physical representation of my most beautiful and favorite travel adventures. Each product is decorated with film and digital photography, shot by me, as a time capsule of my favorite places and most joyful memories.
Best Seller: The Cleansing Duo (Morning Water and Bamboo Terry Towels)
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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