In June 2022, personal-care brand Curie formed the "Sniff Club." The Club started with 50 members, and it now has 1,000. Curie sends new products to Sniff Club members 3-4 months in advance of their launch dates and does not require them to sign NDAs.

In this edition of the Glossy+ Research Briefing, we share focal points from recently released reports about how marketers’ social platform budgets stack up and how some luxury shoppers plan to increase spending this year.

With a little over a month left of summer, we're taking a look at some of the hottest trends on TikTok and the influencers driving their popularity, and filling you in on beauty launches you may have missed.

Ipsy and BoxyCharm boast themselves as the largest beauty subscription platform. Since Ipsy's acquisition of BoxyCharm in 2020, fellow subscription box company Birchbox was sold in 2021 in what was widely regarded as a fire sale, while British-based Glossybox owner THG found itself embroiled in corporate governance issues. Meanwhile, FabFitFun...

Last week, Walmart completed the full selloff of the last of its DTC portfolio by selling Eloquii. Elsewhere, Gucci was investigated by the E.U.'s antitrust regulators, luxury resale platform Cudoni shut down, and LVMH shifted resources out of Hong Kong.

Tarte is in the process of “reviewing” its creator program to make changes for diversity and inclusivity, said the brand's CEO Maureen Kelly in a new TikTok video. 

This week, a look at the transformation of a fashion season and the multi-brand e-tailers still driving impressive sales. 

The limited-edition collaboration consists of Dame’s Arc vibrator and an exclusive Hatch underwear and bra set selling only through Hatch’s e-commerce website.

Brands like D’Orsay and Santa Maria Novella form a roster of centuries-old perfume that have staged comebacks and expansions amid the post-Covid fragrance boom. If done successfully, those revitalized names can tap into an existing brand universe and hundreds of years of history to speak to niche perfume consumers’ desire...

In September, WLDKAT, an affordable skin-care brand, reintroduced itself to its audience. It first launched at the start of the pandemic with CBD as its hero ingredient. In its second iteration, the ingredient is gone altogether, and product price points are down about $4-$6 each.

Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens...

On Dec. 30, 2022, President Biden signed a whopper 4,155-page omnibus spending bill amounting to $1.7 trillion that keeps the U.S. government funded through September. Nestled about 3,500 pages in was the “Modernization of Cosmetics Regulation Act of 2022,” giving the federal government more power over the beauty industry via...