After exclusively working with Nike for 27 years, until January 2024, Tiger Woods is putting his expert stamps on golf apparel and accessories again — this time, under the Sun Day Red label. As the first shoe debuts, the brand's Charley Hudak and Tyler Pinkos join the Glossy Podcast.

Loewe brings its Crafted World exhibition to Tokyo’s Harajuku district, blending heritage craftsmanship with digital innovation through a LINE-integrated experience — it's seen over 20,000 reservations in days. Loewe CMO Charlie Smith and Stink Studios ECD Cameron Temple weigh in on how the playful, localized strategy is driving new engagement.

It's no surprise the mocktail has taken off, as trouble with sleep is a common issue among adults. According to the Cleveland Clinic, roughly one in three adults worldwide suffer from insomnia symptoms. And while Moon Juice's Magnesi-Om cannot cure insomnia, its key ingredient, magnesium glycinate, is said to be...

On Tuesday, days before Olympics madness takes over our TVs and social media feeds, makeup brand Cover FX launched its latest campaign, "Ms. Irrelevant," designed to reintroduce its Total Cover Cream Foundation. The formula was recently reformulated, allowing the brand to claim that the product is sweat-proof.

Huda Kattan is among a small but growing number of beauty influencers collecting NFTs — and publicly evangelizing about their value.

Now two years old, Ulta Beauty’s Conscious Beauty program continues to expand. 

Brand collaborations with beauty influencers are among the most popular campaigns on Instagram, YouTube and TikTok. These campaigns are able to hit a sweet spot for customers by combining the spirit of a celebrity endorsement with the feeling of getting product recommendations from a trusted and relatable friend.  When a...

Neurotoxins — aka, Botox — have never been more financially accessible, readily available and in-demand, particularly among young people. And everyday, TikTok is is giving new names to new uses for the injectable, which has further contributed to its rise.

With the new year right around the corner, Team Glossy has placed bets on whether this year's most viral trends will maintain relevancy and, if not, what will replace them in 2024.

With its Sakara Experience program, the company wants to prove it can do more than deliver healthy meals — it can also offer a holistic lifestyle.

Two years after its launch, the Maesa-developed fragrance brand wants a piece of the burgeoning male fragrance market with the launch of Fine'ry For Him. But that means convincing the performance-driven teen boy fragrance buyer that Fine'ry's affordable scents can deliver a good bang for their buck.

Neutrogena spent 2023 focusing on what it does best: “making science simple and accessible to everyone,” said Natasha McClean Haubrich, the brand’s head of equity and strategy. It’s done so with bold campaigns and activations.