search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion

How talent managers deal with influencers during NYFW

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Team
Feb 9, 2018

Subscribe: iTunes | Stitcher

Vicky Yang, a talent and digital strategy manager at the talent agency The Society Management, has picked up a few new tricks over the last several years.

While managing modeling jobs and schedules for the company’s roster of talent, Yang now also deals with the daily schedules, PR and brand contracts for the group of influencers (called “creatives” internally) she now represents.

Fashion week used to be cut-and-dry. Models were sent to casting calls; if selected, they would attend fittings, then hair and makeup tests and a rehearsal, then they’d walk a runway. Maybe they’d be stagnated, perched in a designer look at a presentation. This process would repeat until everyone flew to London for the next fashion week.

“With influencers, we have a lot more time to work with during fashion week, because they’re not going to hair and makeup hours before a show. They just show up,” said Yang.

While the bulk of Yang’s job still relays to traditional model management, she’s had to fit in time, effort and the skillset dedicated to working with the new influencer class that popped up in the front row of fashion shows in recent seasons. For Yang, the duty is more nuanced than just sending models to different shows, a job that typically follows the mantra of: the more, the better. Influencers have to work connections, deciding which brands they should be seen wearing and which shows they want to be photographed attending. At the center of those decisions is the question around whether or not social media followers will see the brand work as authentic or not.

“It’s such an overused word,” said Yang. “But it all comes down to brand association, and during fashion week, this is on high. It can be so accessible, so how do you provide a refreshing perspective?”

Yang joined the special NYFW edition of the Glossy Podcast to discuss how her role has changed in the digital age, how traditional modeling management has kept up and how the front row has evolved. Listen to the entire episode above, and stay tuned for more NYFW coverage on the Glossy Podcast coming up through next week.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: After the brand trip and the customer trip, the follower trip? Inside Brandon Edelman’s ‘Bran Trip’
  • Fashion
    How Tala’s Grace Beverley and CEO Morgan Fowles are building a store and a brand through social media
  • The Glossy Fashion Podcast
    Glossy Podcast: How AI search is changing how we shop — plus, Nike returns to Amazon, Steve Madden v. Adidas, and Maria Grazia Chiuri leaves Dior
Latest Stories
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: After the brand trip and the customer trip, the follower trip? Inside Brandon Edelman’s ‘Bran Trip’
  • Earnings
    Ulta Beauty sales rebound with a 4.5% jump for Q1 as fragrance soars, skin care and makeup land flat 
  • Tala Carnaby store opening
    Fashion
    How Tala’s Grace Beverley and CEO Morgan Fowles are building a store and a brand through social media
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.