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Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch

By Emily Jensen

Feb 3, 2026

This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.

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