search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion

Esquire is the latest Hearst publication to experiment with voice platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Team
Jun 29, 2017

Hearst is hearing opportunities in Amazon Echo and Google Home.

To date, Elle, O, The Oprah Magazine, Good Housekeeping and Esquire have all tested voice features. “Esquire Wisdom” — dispensing tips on fashion, food and relationships — launched this week on Google Home. First up: Fourth of July weekend grilling and picnic tips.

“It’s a unique opportunity for the brand to bring its voice to life, literally,” said Sheel Shah, director of mobile growth and innovation at Hearst Magazines Digital Media. “Esquire’s tone and point of view is both engaging and fun, a perfect combination for voice platforms. Because it’s still early days for adoption on voice platforms, we believe simplicity, quality and relevance are key.”

Good Housekeeping debuted last your on Amazon Echo with stain-removal tips, read by Carolyn Forte, director of the Good Housekeeping Institute Cleaning Lab. O featured a reading of Oprah’s book “What I Know For Sure.”  Elle moved into Amazon Alexa in May with a daily horoscope feature that plays when prompted with, “Alexa, open Horoscope.” The program is an extension of the magazine’s monthly horoscope, which is compiled by twin sisters Ophira and Tali Edut, known as The Astro Twins.

“We want to engage consumers where they’re spending time. With [platforms like] Google Assistant, we can bring a new form of entertainment to our fans each day,” Shah said.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Fashion
    Inside Citizens of Humanity’s plan to build up its men’s business
  • Fashion
    Tourism is declining around the world. How can fashion brands respond?
  • The Glossy Fashion Podcast
    Glossy Podcast: Prime Day data, Meta’s EssilorLuxottica investment, a New Guards Group update — and fashion brands’ Amazon playbook
Latest Stories
  • Member Exclusive
    Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale
  • Fashion
    Inside Citizens of Humanity’s plan to build up its men’s business
  • Emerging Technologies
    A ‘disruption in discovery’: What Google and Instagram’s new search partnership means for brands
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.