Beauty

Brands are leveraging the live-streaming platform Twitch to offer unique content that engages viewers. French beauty brand Klorane's Twitch strategy was centered on an educational nature and gaming stream called “BotaniQuest.” It featured influencer and streamer Baghera Jones playing cowboy video game "Red Dead Redemption 2", in a quest to find plants in the game. Klorane's focus is products with natural ingredients, and it wanted to emphasize that in this partnership. Seventy-five percent of the audience watched the 3-hour livestream until the end.