Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports. In our newest edition, we surveyed beauty and wellness insiders to explore how their business models are evolving as the retail landscape shifts. Here’s a snippet of what we found. To read the full report, click here to become a Glossy+ member.
With so much of the shopping experience happening behind a screen, creating an authentic connection with consumers is a challenge, yet imperative. Omnichannel capabilities touching on everything from product to sales to marketing to support allow companies to provide more customized customer service. But offering those efficiencies is just the beginning.
According to a recent survey of 83 executives from Glossy+’s proprietary research panel of fashion (44.6%) and beauty and wellness (48.2%) industry insiders, 36.1% of respondents said they are far from omnichannel but are working on it, 22.9% said they don’t sell both online and in-store, and 10.8% said they are far from omnichannel and (surprisingly) have no plans to catch up.
To read the rest of the report, become a Glossy+ member here.
