In the second month of our fashion metaverse series, we are looking at what brands have entered the space, why it matters and what they are bringing to the table. Here, the metaverse is defined as the future of the internet, a shared 3D virtual universe that users can exist...

Spurred by digital's acceleration, 20-year-old Alvanon's 3D virtual bodies program and Alvanon Body Platform have increasingly been embraced by fashion. The company now advises on fit and sizing strategies for more than 1,000 brands, from Stitch Fix to Chanel.

IMG Fashion Alliance, spearheaded by Leslie Russo, launched this year to offer emerging designers business support and financial assistance. In addition, it aims to shine a spotlight on NYFW and the designers who show there.

The field of biomaterials has expanded over the years, with much of it gaining momentum during the pandemic. Mushroom leather, for one, is gaining in popularity among fashion brands, and MycoWorks is leading the charge.

Even before publishing her book “Consumed,” about society’s relationship with consumption and sustainability, in September, Aja Barber was a leader in the move to a more sustainable fashion industry.

Daria Shapovalova and Natalia Modenova set out to enable digital-only clothes to exist through content. After a year of prototypes and research, they launched Dress X in June 2020 to bring digital fashion to consumers. It’s since taken off.

In September of 2020, Marjorie Hernandez and Karinna Nobbs pooled their collective expertise to create The Dematerialised, a Web 3.0 digital department store for authenticated virtual goods. It's introduced womenswear, menswear and petwear, and is set to launch additional categories next year.

Laura Belmond is behind the Jeans Redesign Project. By May 2021, over 70 brands, retailers, fabric mills and manufacturers had collectively put over half a million pairs of circular jeans on the market.

Almost every industry is being affected by the accelerated embrace of digital platforms, and one of the biggest spaces for innovation is entertainment.