Inside Roksanda’s unique strategy for its first NFT: ‘The IRL dress is never going into production’ In collaboration with payment installments service Clearpay and The Institute of Digital Fashion, fashion brand Roksanda debuted a digital piece during its London Fashion Week Show on Monday, held at the Tate Modern art museum. The finale look of its physical fashion show will never be produced and can only be purchased...
The trials and tribulations of fashion brands using Discord Fashion is beginning to engage with its new digital communities through alternate channels like Discord, as engagement rates drop on Instagram and Facebook.
NYFW Briefing: New York Fashion Week is becoming a launchpad for technology As fashion weeks around the world adopt themes like sustainability and next-generation design, NYFW could become a go-to for technology collaborations. This season, multiple designers experimented with the format.
Exclusive: Creator platform Emcee announces physical metaverse hub in LA Positioned as a physical metaverse influencer creator hub, 1.2 million-square-foot Emcee Studio is opening in downtown L.A. later this year as part of Emcee's expansion into the metaverse.
Luxury watches are launching into the metaverse as NFT collectibles The luxury watch industry is uniquely positioned to embrace the culture of rare limited editions and NFTs, as watch collecting has millions of fans around the globe. So, where should luxury watch brands be looking next?
Exclusive: Holograms have landed on the NYFW catwalk Larger-than-life holograms have arrived at NYFW through a partnership between Yahoo, Keds and designer Maisie Wilen. In an exclusive feature for Glossy, we look at how volumetric technology was used to create the catwalk experience of the future.
Stylist Gemma Sheppard is the first metaverse global fashion director With brands jumping into displaying their items in the metaverse, the rest of the industry, including stylists, are not far behind. Gemma Sheppard is the latest hire for the metaverse, with a styling track record at Tom Ford, Alexander McQueen and Daphne Guinness.
How Copenhagen Fashion Week became the industry’s sustainability incubator Last week, Copenhagen Fashion Week organizers updated their Sustainability Action Plan, initially announced in 2020. It now includes a minimum set of standards that all brands showing at the event must conform to starting in 2023.
Luxury designers are moving away from traditional brands to the metaverse Cult & Rain, the label founded by former Cerutti design director George Yang, is delving under the skin of the NFT market with a collection that marries utility and luxury design. The move suggests that this could become a go-to path for industry veterans.