Gamification is helping companies visualize their ESG targets and operations A partnership between regenerative wool supplier ZQRX and Actual, a SimCity-like gaming platform, shows that interactive digital platforms can be used to solve challenges around environmental, social and corporate governance (ESG).
Avatar-based fit technology is coming to the online shopping experience More retailers are incorporating avatars into the online shopping experience to help shoppers determine their best fit. According to early findings, it not only helps them to buy smarter, but it also results in them staying longer on shopping pages and encourages repeat purchasing. In addition, it could alleviate the...
Fourth wave of sanctions by the US, UK and EU on Russia bring ban on luxury products With the ongoing war in Ukraine now in its fourth week of the invasion, the U.S., UK and the EU have implemented a new wave of sanctions targeting the luxury goods market, from fashion to diamonds and cars. Local designers in Ukraine are calling for continued support from the international...
Fashion doubles down on sanctions on Russia as Paris Fashion Week wraps Paris Fashion Week has long held the status of the most traditional fashion week. But this season, even the most traditional week showed signs of evolution through bold calls for support for Ukraine on and off the catwalk -- namely, through Balenciaga's runway show and charity fundraising. It also tapped...
The NFT world is offering new opportunities to traditional fashion illustrators Fashion, across fields, has gone through a digital reckoning; from supply chain tracking to fashion design, most areas are now working with a new level of digital integration. One of the oldest professions in the field is fashion illustration, which is now encompassing NFTs. In realizing that digital, one-off pieces have...
Gaming platform The Sandbox and NFT project World of Women collaborate, revealing metaverse opportunities for brands The NFT-focused community World of Women announced on Tuesday that it is coming to gaming platform The Sandbox, for the first partnership of its kind.
How fashion brands in Russia are navigating staffing and store closures Many fashion brands, including in luxury, have responded to the Russia-Ukraine war with statements and donations in the past week. Meanwhile, some, like Hermès, have pulled out of selling in Russia. Brands are struggling with how to help staff on the ground in Ukraine and in Russia. However, as carriers...
How TikToker Kayla Trivieri is breaking down NFTs for Gen Z NFTs are fast establishing a clear presence in the fashion world, as more brands become aware of their utilities and interoperability, as well as the metaverse. Now, creators across social media channels are embracing them, too – although none are catering to Gen-Z users quite like Kayla Trivieri, known as...
With Milan Fashion Week struggling to support Ukraine, the international fashion community bands together through social media Designers and fashion houses Milan Fashion Week were slow to respond to Russia's invasion of Ukraine on Thursday. Now, the fashion community is using its influence to enforce cultural and luxury sanctions.