How fashion brands are using Roblox obbys to get in front of gamers With an obby, or obstacle course in Roblox, brands like Rebecca Minkoff have been able to tap into games that have received 40 million visits on the platform.
How Parade is building an underwear brand based on Gen-Z values Parade, the underwear brand from Columbia University dropout Cami Téllez, has shown the apparel industry that it's possible to put people, the planet and inclusivity at the forefront of a successful business.
Meet the TikTokers educating Gen Z on sustainable fashion Many influencers have grown large audiences by providing information on sustainability -- or the lack thereof -- in fashion. They're creating short, snappy videos on everything from climate change to thrifting to upcycling.
The Dematerialised’s new partnership lets you exchange physical clothes for digital fashion As a "bank of things," Twig enables the exchange of fashion and electronics for credit that can be used on partnering online platforms. That credit can be used on anything -- think: a digital garment, an educational course, a charitable donation or a meal. Under a new partnership with The...
Inside UK boutique store Browns’ new beauty department As parent company Farfetch leans into beauty, Browns, the 52-year-old London fashion retailer acquired by Farfetch in 2015, is also bringing the worlds of beauty and fashion together. On Wednesday, it launched the Browns Beauty department with a focus on curation, community expertise, dedicated spaces for content creation and beauty...
Exclusive: The first pure-play digital fashion brand DressX launches collection on Roblox Dress X is the first retailer to use the new layered clothing feature in Roblox, allowing users to mix and match digital fashion styles. Prior, avatars on the platform could only wear one 2D look — now these will be layered, and 3D.
The first global NFT Day in Paris presented big ideas for fashion brands With representatives from Kering, L’Oréal and Sotheby’s present at NFT Day, many of the talks took a look behind the curtain of fashion's and beauty's biggest NFT projects to date. For example, the first big fashion-focused panel centered on the next era of luxury brands and NFTs, based on explorations...
‘Hyperphysical stores’ : UK retailers are rethinking their approach as foot traffic slowly returns “Experiential retail has been an idea or concept that's been going on for a few years. Now, we want to encourage retailers to push this a step further. It's less about building displays that are visually impressive and is more about designing an antidote to the metaverse.”
Metaverse 101: How Ethereum’s update will change the conversation about sustainability and NFTs Extensively talked about for over a year now, Ethereum is preparing to transition into the proof-of-stake model that is reportedly less energy-intensive. Ethereum, the most popular blockchain, is expected to complete the merge in Q2 of this year. Like physical garments, NFTs have a sustainability impact, so this change has...