Brexit still a big pain point for niche luxury designers Three years on, Brexit is still impacting both U.K. and Europe-based brands in luxury fashion. Niche and young brands, in particular, are having a hard time with the fallout, though many have secured manageable workarounds. For example, some are now foregoing shipping goods to the U.K. altogether, while others have...
Exclusive: Uniqlo is expanding its repair service to stores in the U.S. Re:Uniqlo Studios, Uniqlo's repair-focused shop-in-shops, opened on Wednesday in New York on Fifth Avenue, in Beverly Hills, on State Street in Chicago and in Florida's Disney Springs. In addition, the company reopened an existing location in NYC's SoHo.
YSL Beauty’s web3 loyalty program offers a new take on CRM After amassing 24,000 new wallet owners during its first NFT drop at the Vivatech Paris conference in June, YSL Beauty is building out its loyalty program 3.0 through collectible NFTs. So far, it's released three NFT collections to test new customer behaviors around loyalty programs and CRM.
Puma is pushing further into web3 and fashion German sportswear brand Puma announced an upcoming, 10,000-strong PFP NFT project on February 10 to celebrate its 75th anniversary. The launch plays into current company objectives: It's investing in building its fashion and web3 communities, as well as broadening web3 education in-house.
PFW Briefing: Post-war, Ukraine has potential as European hub for high-end fashion production During meetings at Paris Fashion Week, executives from Ukrainian brands including Bevza, Katerina Kvit, Kachorovska and Cherishnevska said their production has somewhat normalized more than a year since Russia's initial invasion, which has decimated the country. They also pointed to a new sense of unity among them, now that they've...
PFW Briefing: Lanvin digs into archives for partnership with beauty brand Carita A new exhibit by luxury brands Lanvin and Carita provides a roadmap for a fresh, mutually beneficial brand partnership that focuses on experiences and joint brand imagery over product.
How web3’s connected fashion products drive brand loyalty Web3 brands have a more native understanding of what it takes to build consumer loyalty using technology and a connected product experience. One-year-old web3 fashion brand Cult & Rain is doing this by combining an AR NFT product and an NFC tagged hoodie integrating AI design. Together, they facilitate authentication,...
As designers launch accessories, demand in key customer group is slowing As luxury brands expand to accessories or footwear lines for fall 2023, the categories' ability to translate into sales is coming into question.
Milan Fashion Week Briefing: Maximilian Davis’s Ferragamo points to a more diverse future for Italian fashion Other BIPOC designers showing in Milan included Serhat Işik and Benjamin A. Huseby at Trussardi, Ibrahim Kamara at Off-White and Rhuigi Villaseñor at Bally. But is it enough to turn the tide on diversity within the Italian fashion industry? Edward Buchanan, co-founder of D&I consultancy We Are Made in Italy,...