The opportunity for brands in UPF apparel The ultraviolet protection factor industry is projected to be worth $1.27 billion by 2030, according to Grand View Research Inc. Most UPF brands currently available target older consumers, outdoor enthusiasts or children, with products focused heavily on swimwear and rash guards. Now, brands are launching lifestyle apparel to get in...
Fashion Briefing: What LVMH’s push into web3 and community building says about luxury’s direction This week, we take a deep dive into how the luxury conglomerate is approaching web3 through partnerships, community projects and investment. This comes ahead of the first Louis Vuitton show with Pharrell at the helm next week. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to...
Google reveals it has no plans to monetize its AI try-on feature Tech companies are increasingly courting fashion brands to provide accurate e-commerce try-on features to reduce returns. Now, Google’s newly launched AI diffusion-driven VTO (virtual try-on), announced on June 14, is set to serve as competition by offering its search engine-based product free of charge for brands that are part of...
Fashion brands evolve NFC tag strategies to provide more value, exclusivity NFC tag technology for fashion has come a long way since its initial implementation by Adidas in its sneakers in 2014. In 2023, brands are being challenged to build out the digital experience around NFC tag integration to make it worthwhile, or they face a sunk cost.
Puma expands its web3 shopping experience Launching on Tuesday, Puma’s second digital world and shopping experience, Black Station 2, expands on the company’s initial launch into web3. Its first web3 project, Black Station 1, launched last September at NYFW as part of its "Futrograde" fashion show. The brand used learnings from its community to inform the...
Fashion brands Rhode and Loeffler Randall are leveraging partnerships to enter the home category Mid-size fashion brands like Rhode and Loeffler Randall are expanding into homeware, as fashion looks to diversify its offering by extending strong brand IP and aesthetics into the category.
Holograms, AR technology and RFID tags: The store of the future is taking shape Retail innovations including clothes with RFID tags, digital mannequins and seamless checkouts are removing the friction in the shopping experience — and exceeding Gen Z's expectations.
How the fashion industry will use Apple’s Vision Pro headset The Apple Vision Pro headset, which debuted at the Apple Conference on June 5, is bringing an injection of innovation into the field of wearables. The field had stalled with clunky headsets and glasses from companies like Meta and Snap. But fashion industry experts are hopeful about the new iteration's...
Farfetch’s Dream Assembly accelerator is evolving Dream Assembly, the 1-year-old luxury brand accelerator, is moving beyond its core focus of visually appealing digital fashion startups like DressX. Now, the executives leading the program are looking for backend innovators who can facilitate the seamless infrastructure set to fuel the evolving fashion and technology landscape.