Game Changers: How athletes are redefining luxury fashion’s marketing playbook Forget digitally native influencers — athletes are now the ultimate ambassadors of luxury, combining their aspirational lifestyles with a sense of relatability that’s hard to beat.
Google updates Lens to streamline the path to purchase Google Lens updates are changing shopping with instant product information, price comparisons and features like Circle to Search solving pain points for fashion consumers.
Inside Nihi Sumba, Chris Burch’s celeb-frequented luxury resort Nihi Sumba aims to redefine what it means to experience luxury travel. Situated on the unspoiled Lost Island in Indonesia, about an hour flight from Bali, Nihi Sumba has become a hidden gem for the ultra-wealthy and A-list celebrities — Jennifer Lawrence spent her honeymoon at the resort in 2019.
Inside H&M Studio’s multi-faceted Paris Fashion Week strategy During Paris Fashion Week activations, including private events and parties, H&M debuted its fall 2024 collection for H&M Studio, the mass brand’s 10-year-old elevated diffusion line. The marketing investment signaled H&M's aim to further align with elevated fashion while it's at the center of the fashion conversation.
Adore Me aims to bring sustainability to seasonal Halloween styles Adore Me is launching a Halloween capsule collection in partnership with the natural dye company Ever Dye, marking the first product release to come out of the brand’s year-long collaboration with the climate tech startup.
Fashion Briefing: For holiday 2024, chatbots, influencers and early discounts expected to drive record sales This week, a deep dive into holiday shopping predictions and how AI chatbots are helping customers with search. Also, Pinko's Milan AR activation, earnings to know and executive moves.
Shiseido launches immersive experience at Macy’s to promote its most premium skin-care line Developed in collaboration with immersive tech company Xydrobe, which has previously worked with Dr. Barbara Sturm, the experience highlights the science and craftsmanship behind Shiseido’s Future Solution LX collection, its most premium skin-care line. Products in the Future Solution LX collection, including the Legendary Enmei Ultimate Renewing Cream, range in...
Swedish hair-care pioneer Björn Axén expands to the UK Björn Axén, the Swedish luxury hair-care brand established in 1963, is making its move into the U.K. market. Known for its premium products, innovative formulations and royal fans, the brand has been in growth mode for the past three years.
Video: London Fashion Week’s runway highlights Our LFW video recap features Edeline Lee’s kidswear debut, Ahluwalia x Pandora’s collaboration and H&M’s partnership with Charli XCX.