Amid shifting trade dynamics and rapidly evolving consumer behaviour, Pop Mart CEO Grant Wang has guided one of the strongest momentum stories in global retail. The runaway popularity of Labubu has pushed Pop Mart’s once niche collectibles into the mainstream and reshaped the company’s international profile.

Amid a K-shaped economy, fashion and luxury brands are rethinking pricing, experience and who they are really building for.

Luxury’s AI marketing moment reached a turning point in 2025, as brands quietly scaled AI imagery while consumers pushed back on campaigns.

For years, resale sat alongside fashion rather than at its center, offering a cheaper or more sustainable alternative to buying new. In 2025, that framing broke down. Earnings calls, platform data and consumer behavior all point to the same shift: Resale has become a default starting point for shopping, especially...

Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.

In this week’s Luxury Briefing, why Nadine Merabi is doubling down on bridal-adjacent whitewear as it approaches $50 million in annual revenue, how FWRD is investing through the luxury slowdown with Rosie Huntington-Whiteley’s fashion director appointment, and why protein-based biomaterials are gaining traction with luxury brands.

Sleepwear has emerged as one of Aerie’s most meaningful growth drivers as the broader apparel market remains uneven. Aerie significantly outperformed AEO brands, delivering 11% comparable sales growth, with its leadership team repeatedly pointing to sleep as a standout, year-round growth category.

Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.

Kendra Scott’s 2025 holiday campaign blends emotional storytelling, experiential activations and new category buzz to deepen loyalty and support the brand’s broader growth strategy heading into 2026.