Despite the sales opportunity, many Glossy Leaders Dinner attendees expressed the challenges involved with operating and staffing the team needed to gain traction on TikTok Shop. Many said it requires a multi-faceted team that can simultaneously handle affiliate, marketing, sales, influencer and social duties. "Everyone kind of owns it. …...

With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.

Revolve is evolving its beauty category six years after its launch. When expanding into beauty in 2018, Revolve began with a small curated assortment of beauty brands, eventually expanding to 35 brands in 2019. Now, Revolve carries over 350 brands across beauty categories. At the helm of Revolve's beauty growth...

Set to open in early 2025, Princess Polly’s NYC store will span approximately 8,000 square feet across two levels and will feature over 5,000 Princess Polly styles. Most items will be priced between $24-$90.

Carla Rockmore, an over-50 fashion creator known for her chic style and two-story closet of vintage and statement-making fashions, teamed up with QVC to create the Carla Rockmore Collection, a fashion-forward and contemporary collection that fills a white space for QVC.

Product virality translates to sales. That was proven yet again by 12-year-old texture hair-care brand The Doux, founded by licensed cosmetologist Maya Smith. On TikTok, there are over 17.8 million posts related to the brand's hero product, Mousse Def. According to the band, it's sold over 2 million bottles of the...

Since 2014, L’Oréal USA has worked with Pinterest on a handful of content marketing initiatives, but in recent years that partnership has expanded into new territory, such as helping to launch new features. The impact of those partnerships resulted in increased traffic, sales and earned media value for its brands,...

Since joining Catbird a year after its 2004 launch, Plessner has worked alongside Rony Vardi, co-owner and founder of Catbird, to grow the Williamsburg-birthed brand beyond its first 225-square-foot retail store on Metropolitan Avenue. In 2006, they opened a second location on Bedford Avenue that quickly became Catbird's flagship. Under...

Less than a year after announcing a multi-year partnership with the NBA, Foot Locker is doubling down on its NBA strategy with a multi-year partnership with the Chicago Bulls.