Sara Spruch-Feiner

Sara Spruch-Feiner

Senior Reporter, Glossy Pop

Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.

Sara Spruch-Feiner

Senior Reporter, Glossy Pop

Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.

  • Selena Gomez, Rare Beauty | Glossy 50 2024

    In 2024, there was much chatter about Rare Beauty: Who may buy it? When? For how much? For now, none of those questions have been answered. But Selena Gomez is trying to build a brand where none of that is the point.

  • Pia Mance, Heaven Mayhem | Glossy 50 2024

    If you’ve noticed seemingly everyone wearing chunky gold earrings that look plucked from your grandmother’s jewelry box, you have Pia Mance, founder of Heaven Mayhem, to thank for that. 

  • Shana Stephenson, New York Liberty | Glossy 50 2024

    Women’s sports, beauty and fashion have never been more intertwined — and, from its home at the Barclays Center, the New York Liberty is at the forefront of all of it. When the team moved from Westchester to Brooklyn in 2020, Shana Stephenson, its chief brand officer, wanted to shake...

  • Aila Morin, Merit Beauty | Glossy 50 2024

    On October 6, Merit wiped its Instagram clean. According to Aila Morin, the brand's CMO, it was among several "insane" moves the brand made to bring focus to Retrospect, its first perfume launched 16 days later. 

  • Katie Sturino, Megababe | Glossy 50 2024

    Megababe has had a big year. “We doubled our retail footprint [by launching at Walmart]; we launched Butt Stuff, a product I’ve been trying to get out for multiple years; we did our first big marketing campaign with a streaming commercial and bus advertisements; … and I met Oprah,” said co-founder Katie...

  • Julien Bouzitat, Laneige | Glossy 50 2024

    Laneige, the K-Beauty brand owned by AmorePacific, has no plans to slow down as the year comes to a close.  “Laneige has been the No. 1 holiday brand at Sephora for the past two years,” said Julien Bouzitat, the brand’s U.S. gm. As such, it treats its gift sets as...

  • Chris Best, Substack | Glossy 50 2024

    The year in media was marked by layoffs, but on Substack — the newsletter platform co-founded by CEO Chris Best — there was a renaissance, particularly in fashion. Creators, some of whom once had careers in traditional journalism, have flocked to the platform where they can write and create independently, free of...

  • Glossy Pop Newsletter: ‘We’re called influencers for a reason’ — Creators on the importance of post-election content

    In the 10 days since the election, TikTok has been ablaze with influencers speaking out about the results and people calling out those who did not. For creators, how important is taking a political stance?

  • JB Skrub’s Jill Biren on marketing to tween boys

    Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't...