The editor-to-founder pivot is catching on in beauty Editors launching their own brands has become an increasingly common trend, though their founding stories vary. The brands stem from side hustles or side-hustles-turned-full-time-gigs, and at times, they're created with mega-corporations, like Revlon.
‘The White Lotus’ costume designer Alex Bovaird on Gen-Z and LA style Since early July, HBO's "The White Lotus" has dominated the cultural conversation. We’ve been enamored of the resident cool girls on the show, Sydney Sweeney’s Olivia Mossbacher, and the friend-she-brought-on-vacation, Brittany O’Grady’s Paula. Their style is a little grungier than the other designer-clad vacationers at The White Lotus.
Influencer Deepica Mutyala’s brand Live Tinted launches on QVC When Deepica Mutalya first went viral, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutalya demonstrated how to use red lipstick to conceal dark undereye circles on her South Asian skin. Today, Mutalya has 352,000 followers on Instagram, 290,000 on YouTube, and a successful...
Addison Rae and Item Beauty make their Sephora debut Addison Rae Easterling is having a big month. The TikTok darling’s first film, Netflix’s “He’s All That,” will premiere on August 27. That's just about two weeks after Item Beauty, where she is chief innovation officer and co-founder, is launching in all Sephora stores and online. It will also launch...
YSL Beauty’s Nu Collection was designed for Gen Z The collection is the brand’s first foray into the growing category of skin care-makeup hybrid products, and was “created to embrace the texture, tone and signature features of its user,” said Laetitia Raoust, gm of YSL Beauty.
‘Future Nostalgia’: The ’80s are back in beauty In beauty, the ’80s are having a moment. For Marty Bell, 30, co-founder of 2021’s "it" sunscreen, Vacation Inc., the ’80s have always had a special allure. Bell was born in 1990, but called himself “massively nostalgic for the ’80s.” He’s been obsessed for at least the past seven years,...
Fashion brand Jenni Kayne launches skin-care line Oak Essentials Jenni Kayne is known for its popular mules and luxe sweaters, but the brand’s latest endeavor is bringing it into the larger-by-the-day world of skin care. It recently launched a new beauty line, dubbed Oak Essentials.
July launch roundup: 5 brands to know July’s new beauty brands reflect industry trends as a whole: a reinvention of "clean" beauty, academic scientists applying medical research to topical skin care and, of course, more influencer-founded brands.
Influencers are trying to make gummy supplements sexy Though supplements as a whole are more popular than ever, the gummy category lends itself to the current, social media-obsessed moment.