Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Over the weekend, a new filter took over TikTok — the "Bold Glamour" filter, which has already been used on 9.5 million videos. The hashtag #boldglamour has 214 million views — and its also worth noting that the hashtag #boldglamourfilterlooksweird has 53,000.
On February 5, Futurewise debuted at Target. The skin-care brand, co-founded by Julie Schott and Brian Bordainick, launched in November with the plan to bring a brand identity to the practice of slugging.
Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard...
The hashtag #everythingshower has 89.5 million views on TikTok. It refers to a shower in which one does, of course, everything, including hair washing, body shaving, and pre- and post-moisturizing routines. Several new brands are now hoping to become part of that ritual in an interesting new way.
Gen Z-focused Hally, the at-home hair-color brand, launched 100 new brand ambassadors on Tuesday, and they're all students at Baylor University. The noise they're set to make on social media is one step in a multi-pronged marketing plan centered on college students. The students have social followings ranging from 1,000-200,000.
Glow Recipe kicked off the year with its first-ever brand trip. From February 2-5, it flew six mega-creators and their plus-ones to luxury resort Amangani in Jackson Hole, Wyoming.
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The brand invested in social media advertising, as well as gifting to influencers, celebrities and makeup artists, to help make a name for itself. It now counts an impressive slew of celebs as fans, including Sydney Sweeney, Vanessa Hudgens, Kate Hudson and Jennifer Coolidge.
For people to follow and engage with brand content, the brand has to be doing something very right. As such, only a handful of beauty brands have crossed the million-follower threshold on TikTok. Among them are Rare Beauty (1.2 million followers), Too Faced (1.1 million followers) and Kaja Beauty (1.7...