After four years of slinging candles, Hotel Lobby Candle is ready to enter its next chapter. On Tuesday, with the launch of two new products, the brand entered the first phase of a transition that will eventually end with its renaming to Hotel Lobby Home.

Origins, the OG "clean" beauty brand, was created by the Estée Lauder Companies 34 years ago. Though that means that, by definition, it's firmly a millennial, it seems to be hedging its bets for the future on Gen Z.

Sloane Stephens started playing tennis at 9 years old and quickly climbed the ranks, beating Serena Williams in the 2013 Australian Open at age 19. She is the founder of The Sloane Stephens Foundation, which works to introduce tennis to underserved students — and, as of August 21, she is...

On July 31, influencers and brand executives gathered in Los Angeles at the third iteration of Glossy's Beauty Pop event, which featured its first-ever fashion-focused discussion. In the hotseat was supermodel and former Victoria's Secret Angel Elsa Hosk, who founded the brand Helsa, sold on Revolve and FWRD, in 2022.

On Madewell's homepage, visitors — the majority of whom are millennials, according to the brand — are currently met with the tagline: "Trends come and go. Denim is forever." It's a declaration that feels true to the brand, which has always focused on the wardrobe staple.

In 2019, Seed, the direct-to-consumer probiotic in the dark green container — you've probably seen it on Instagram — launched Seed University, a program focused on microbiome education conducted entirely via Instagram Stories. The vision was to give creators factual information about products and prevent the further spread of misinformation...

Actress Brooke Shields knew she had to gain her customers' trust before rolling out a beauty brand. "We decided we would only start with a few hero products," she said of her new brand, Commence, which launched on June 3.

To mark the launch of its foray into personal and intimate care, L'Oréal-owned Kiehl's tapped actor-comedian and "Broad City" star Ilana Glazer for a 360-degree campaign dubbed "Pubic Service Announcement." The campaign promotes the launch of two products under its new Kiehl's Personals collection: Ingrown Hair & Tone Corrective Intimate...

After 24 years, Ulta Beauty's private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores.