Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
A couple of years ago, Lindsey Carter, founder of activewear brand Set Active, began noticing people "ripping apart brands for sending PR packages to bloggers who get 50 [of them] a day," she said. Today, Set Active sends PR packages — the same ones it sends to influencers — to...
Essence's latest TikTok campaign is an investment in longer-form content. Created with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL award show in Los Angeles, which will be recorded and mined for content for Essence's TikTok page, which has 2.2 million followers.
On Wednesday, 7-month-old sunscreen brand Pavise is launching a new digital campaign to promote its "Pleasure Pack." A new SKU for the brand, the $26 Pack is composed of five trial sachets of its hero SPF product, each designed to resemble an individually wrapped condom. The cheeky campaign riffs on...
School is back in session — and for brands, going on tour and visiting campuses is catching on. The latest to hit the road is Glossier, with its You Look Good tour.
This week, a look at Tarte — including an interview with founder Maureen Kelly — about how the brand prioritizes community, alongside its extensive work with influencers.
Guide Beauty launched in 2020 with a small edit of makeup. It was founded by makeup artist Terri Bryant who had lost some of the dexterity fundamental to her job as a result of Parkinson's. In 2022, the brand brought on actor Selma Blair, who was diagnosed with MS in...
Julie, launched a year ago by Starface and Plus founders Brian Bordainick and Julie Schott, alongside Amanda E.J. Morrison, is setting out to educate college students about the brand and its sole product: emergency contraceptives.
In June 2022, personal-care brand Curie formed the "Sniff Club." The Club started with 50 members, and it now has 1,000. Curie sends new products to Sniff Club members 3-4 months in advance of their launch dates and does not require them to sign NDAs.
On Friday, Hotel Lobby Candle launched its first candle collaboration with an actual hotel, Aspen's Hotel Jerome. That includes taking up residence in the hotel's lobby, where the candle's scent will become the signature scent.