Glossy Pop Newsletter: Exclusive — Estée Lauder’s bet on Nicole Richie to improve relevance with millennials is paying off On August 1, Nicole Richie (7.3 million Instagram followers) posted a Reel, which served as a teaser for her new campaign with Estée Lauder. The campaign promotes the brand's OG hero product — the 42-year-old, $128 Advanced Night Repair Serum — and its new $98 Overnight Treatment, which launched on July...
Exclusive: Alo debuts its first running shoe, the Alo Runner Dubbed the Runner, the sneaker launched on pre-order on Thursday in black and white colorways. Excluding shower slides, it marks the brand's second major footwear product.
Industry veteran Sarah Creal on creating a brand for women over 40: ‘I was part of the problem’ Earlier this summer, Sarah Creal debuted Sarah Creal Beauty, designed for luxury shoppers over 40. Sold direct-to-consumer since its launch, the brand is made up of a tight edit of skin-care and color cosmetics products including a concealer, a brightening and hydrating essence, a lip balm and a priming eye...
4 years in, Hotel Lobby Candle ventures beyond candles After four years of slinging candles, Hotel Lobby Candle is ready to enter its next chapter. On Tuesday, with the launch of two new products, the brand entered the first phase of a transition that will eventually end with its renaming to Hotel Lobby Home.
Glossy Pop Newsletter: Exclusive — Origins makes a bid for Gen Z with new Youthtopia franchise Origins, the OG "clean" beauty brand, was created by the Estée Lauder Companies 34 years ago. Though that means that, by definition, it's firmly a millennial, it seems to be hedging its bets for the future on Gen Z.
Tennis star Sloane Stephens on launching Doc & Glo: ‘Entrepreneurship is not for the weak’ Sloane Stephens started playing tennis at 9 years old and quickly climbed the ranks, beating Serena Williams in the 2013 Australian Open at age 19. She is the founder of The Sloane Stephens Foundation, which works to introduce tennis to underserved students — and, as of August 21, she is...
How Elsa Hosk leveraged Revolve to build her fully-owned Helsa brand On July 31, influencers and brand executives gathered in Los Angeles at the third iteration of Glossy's Beauty Pop event, which featured its first-ever fashion-focused discussion. In the hotseat was supermodel and former Victoria's Secret Angel Elsa Hosk, who founded the brand Helsa, sold on Revolve and FWRD, in 2022.
Glossy Pop Newsletter: Madewell is leaning into its millennial roots with new denim, including skinny jeans On Madewell's homepage, visitors — the majority of whom are millennials, according to the brand — are currently met with the tagline: "Trends come and go. Denim is forever." It's a declaration that feels true to the brand, which has always focused on the wardrobe staple.
Glossy Pop Newsletter: Should health and wellness brands require influencer education? In 2019, Seed, the direct-to-consumer probiotic in the dark green container — you've probably seen it on Instagram — launched Seed University, a program focused on microbiome education conducted entirely via Instagram Stories. The vision was to give creators factual information about products and prevent the further spread of misinformation...