On the online front, Clé de Peau, specifically, launched on Amazon Luxury in October 2020, arguably making it the most high-end brand in the marketplace's beauty assortment. It is also revved up shoppable livestreams with influencers like Chriselle Lim on its own site. New retailers were also paramount on the...
In a cluttered and competitive beauty market, I look at how new brands are nailing their brand identities.
This week, we look take a first look at Sephora and Kohl's partnership and spend time with E.l.f. Beauty's Tarang Amin.
This week, I look at the boom of upstart personal care brands, and talk with Target's Christina Hennington and Ulta Beauty's Kecia Steelman about the two retailers' partnership launching in August.
After 16 months at home, many beauty consumers globally have decided they want -- and need -- at-home solutions along with their professional service routines.
As brick-and-mortar openings and in-store shopping rebound, I look at why indie brands are sticking with digital post-pandemic.
All conglomerates went fully remote in the U.S. beginning in March 2020, and post-Covid office plans are still in the works.
Pre-pandemic, retailer exclusives had largely fallen by the wayside or were for shorter monthly time periods, due to demands for fast brand growth. But in 2021, the right partnership adds a level of cache for all parties.
Gillian Gorman Round may have spent her career in big beauty, from L'Oréal to Gucci Group to most recently Revlon, but she couldn't turn down the opportunity to become CEO at Kjaer Weis, even in the middle of a pandemic. Like her former boss Revlon CEO Debbie Perelman, Gorman Round...